Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Historically, many defined social commerce as any sale influenced by social channels.

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Social Commerce Consumer Marketing Advertising 229

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 272

Social Commerce Shopping Advertising Consumer 272

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.

Social Commerce 279

Social Commerce Fulfillment Advertising Shopping 279

Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

Merchant Services 302

Merchant Services Shopping Checkout Social Commerce 302

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content.

Customer Retention 264

Customer Retention Customer Experience Advertising Consumer 264

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 262

Advertising Apparel Promotions Marketing 262

Retail TouchPoints

NOVEMBER 3, 2023

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed. Rather than creating one ad for many, now we create many ads for all.”

Advertising 273

Advertising Apparel Marketing Promotions 273

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 259

Merchant Services Advertising Management Shopping 259

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 294

Advertising Consumer Marketing Shopping 294

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 292

Social Commerce Returns Consumer Marketing 292

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 277

Home Furnishings Advertising Consumer Customer Experience 277

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions.

Advertising 242

Advertising Promotions Consumer Returns 242

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 276

Consumer Customer Experience Apparel Advertising 276

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 245

Marketing Advertising Customer Experience Planning 245

Retail TouchPoints

JULY 22, 2022

We’re kind of like the MoMA of fashion and home , where we curate the best products and brands and you get to experience them [on ShopStyle], but then we link you directly to the retailer to have that relationship from a purchasing standpoint. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Inside Retail

FEBRUARY 20, 2023

These are technologies consumers directly interact with, so it makes sense for retailers to consider, evaluate and (where appropriate) integrate them as part of a broader customer experience. Yet we can’t forget about the technologies behind the scenes that help retailers optimise customer experience.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Inside Retail

JANUARY 14, 2024

The method by which scammers obtain profits from consumers is as alarming, as they skim and store personal and payment details at multiple steps of the supposed customer experience when people create an account or attempt to pay for the items they believe they will receive.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

NOVEMBER 7, 2023

“I’m so interested in new technologies and web3 because I’m just a naturally curious person, but my job is steeped in Gen Z, and they live their lives in a digital perspective,” Patrick explained during a fireside chat at Advertising Week NY in October. They morph the physical and the digital world. It’s just part of how I think.”

Advertising 253

Advertising Jewelry Consumer Accessories 253

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 288

Marketing Wholesale Advertising Consumer 288

Inside Retail

MAY 7, 2023

Eighty-three per cent of them already shop online today, and customer experience matters a lot to them. Companies typically turn to billboard advertising or flyer distribution to get consumers’ attention and have not been able to market to targeted groups of consumers.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 268

Merchant Services Checkout ATS Fulfillment 268

Retail TouchPoints

JULY 30, 2020

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape.

Merchant Services 263

Merchant Services Advertising Apparel Planning 263

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. 62% of customers buy more than what initially intended during in-store shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

DECEMBER 21, 2023

It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout. For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Checkout 263

Checkout Payment Services Kiosk Advertising 263

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 278

Advertising Social Commerce Consumer Marketing 278

Retail TouchPoints

FEBRUARY 12, 2024

Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends. Platforms like TikTok and Instagram are rife with scammers looking to prey on young people who are susceptible to buying things they see advertised on the apps.

Shipping 247

Shipping Clienteling Returns Shopping 247

Retail TouchPoints

JULY 20, 2022

Optimizing the customer experience to serve their customers in a seamless, helpful, easy and direct manner is critical,” noted Kathy Kimple, Retail Executive Director of OSF Digital Strategy in an interview with Retail TouchPoints. Loyalty programs.

Consumer 269

Consumer Customer Experience Inventory Management Shopping 269

365 Retail

OCTOBER 27, 2022

First, look to enhance your customer experience by optimising your website and develop a frictionless checkout experience that is fast and easy, as 50% of American shoppers are less likely to buy something if the checkout process takes longer than 30 seconds. Secondly, social commerce is increasingly critical.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

NOVEMBER 18, 2021

“AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof?

Consumer 260

Consumer Merchant Services Payment Services Advertising 260

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 143

Consumer Payment Services Fulfillment Advertising 143

Retail TouchPoints

NOVEMBER 27, 2023

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates.

Consumer 273

Consumer Wholesale Marketing Accessories 273

Retail TouchPoints

JANUARY 15, 2021

A low conversion rate means you probably need to go back to your product and cart pages and adjust the copy, user experience, pricing or finance options so people feel more compelled to click “buy.”. are factored in. Total costs (marketing, packaging, shipping, fulfillment, storage, etc.) / # of orders = cost per order.

Payment Services 150

Payment Services Promotions Shipping Planning 150

Retail TouchPoints

NOVEMBER 11, 2021

Another layer of the marketplace conversation is new media and advertising offerings. Some retailers are leveraging their gold mine of data to turn themselves into marketing vehicles for brands seeking to reach their customers, but navigating a path between merchant and media entity can be tricky.

Merchant Services 316

Merchant Services Payment Services Consumer Beauty and Health 316

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

JULY 14, 2020

All of them are now charging for advertising and other bells and whistles on their sites. RTP: Can you share your perspectives on selling via marketplaces? Riley: From a volume standpoint, working with a marketplace doesn’t necessarily play in your favor. In one example we sold $100,000 worth of merchandise, but it cost us $70,000.

Checkout 191

Checkout Fulfillment Shipping Payment Services 191

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. Alicia Esposito 7.

Sporting Goods 301

Sporting Goods Advertising Consumer Apparel 301