Remove Advertising Remove Customer Experience Remove Merchant Services Remove Social Commerce
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

Beginning on June 5, 2023, onboarding of any new Shops in the U.S. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. Outside of the U.S.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.

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Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Retail TouchPoints

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

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Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. As in previous years, mass merchants are poised to take the largest share of back-to-school and back-to-college sales, according to the Deloitte surveys.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Lionesque Group CEO Melissa Gonzalez and MG2 Design Principal Justin Hill will reveal how retailers can rethink the checkout experience while maintaining fluidity between high-touch customer service and self-service capabilities during an interactive roundtable discussion on Nov. 17 from 1:20 to 2:10 p.m.

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#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retail TouchPoints

“AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations. According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

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