Advertising Customer Experience Fulfillment Social Commerce 
Inside Retail
APRIL 26, 2024
Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.
Retail TouchPoints
SEPTEMBER 29, 2021
This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting. Dynamic Showcase Ads (DSA).
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Retail TouchPoints
OCTOBER 21, 2023
But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.
Retail TouchPoints
AUGUST 9, 2022
You want to also offer consumers something that hasn’t been fulfilled by their current options.” She encouraged attendees to look at the luxury market, which is ripe with examples of Europe-based brands that were able to obtain broader appeal because they had desirable products and unique digital experiences.
Retail TouchPoints
OCTOBER 7, 2022
Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.
Retail TouchPoints
JANUARY 24, 2023
.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.
Inside Retail
MAY 7, 2023
Eighty-three per cent of them already shop online today, and customer experience matters a lot to them. Companies typically turn to billboard advertising or flyer distribution to get consumers’ attention and have not been able to market to targeted groups of consumers.
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