Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Commerce 247

Social Commerce Marketing Advertising Shopping 247

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 275

Social Commerce Shopping Advertising Consumer 275

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter.

Customer Retention 271

Customer Retention Customer Experience Advertising Consumer 271

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

130

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Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Enhance advertising and recommendation relevancy with better targeting and search. Share granular consumer data with suppliers to create more appealing products.

Consumer 263

Consumer Merchant Services Payment Services Advertising 263

Retail TouchPoints

JANUARY 24, 2023

Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points.

Home Furnishings 278

Home Furnishings Advertising Consumer Customer Experience 278

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

Consumer 278

Consumer Customer Experience Apparel Advertising 278

Retail TouchPoints

AUGUST 9, 2022

“There’s a beauty and complexity in having brands online,” noted Katie Thomas, who is a Lead at the Kearney Consumer Institute. “We We already have so many options to choose from, but there’s a unique opportunity for consumers to find new and interesting products.” Build Trust Through Transparent CX.

Social Commerce 298

Social Commerce Returns Consumer Marketing 298

Retail TouchPoints

APRIL 4, 2023

” The results found that when consumers (specifically Gen Z college students) actively engaged with content on Pinterest, they were able to reduce feelings of burnout, stress and social disconnectedness. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 297

Advertising Consumer Marketing Shopping 297

Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

Merchant Services 262

Merchant Services Advertising Management Shopping 262

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 146

Consumer Payment Services Fulfillment Advertising 146

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. Compounding this challenge was the onset of COVID-19 that quickly followed.

Advertising 276

Advertising Apparel Marketing Promotions 276

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. But no matter where the Claire’s brand grows, and which bleeding-edge technologies it employs, consumer insights will be at the center. It’s just part of how I think.”

Advertising 258

Advertising Jewelry Consumer Accessories 258

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. It’s another vehicle for them to learn about brands and search for product information.” million impressions. million impressions.

Advertising 244

Advertising Promotions Consumer Returns 244

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. “We That way when new consumers walk into stores, they’re asking specifically for our brand.

Marketing 289

Marketing Wholesale Advertising Consumer 289

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 270

Advertising Apparel Promotions Marketing 270

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. While she most recently comes from the sports world, Jhaveri is no stranger to the social media and tech sectors.

Marketing 252

Marketing Advertising Customer Experience Planning 252

Inside Retail

FEBRUARY 20, 2023

Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. Yet we can’t forget about the technologies behind the scenes that help retailers optimise customer experience. Just look at ChatGPT.

Customer Experience 130

Customer Experience Marketing Advertising Social Commerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

MAY 7, 2023

Living in Bangladesh, Egypt, Ethiopia, India , Indonesia, Kenya, Nigeria, and the Philippines, these digital consumers are between the ages of 6 and 26 and represent 36 per cent of the aforementioned countries’ populations. Eighty-three per cent of them already shop online today, and customer experience matters a lot to them.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

JULY 22, 2022

We’re kind of like the MoMA of fashion and home , where we curate the best products and brands and you get to experience them [on ShopStyle], but then we link you directly to the retailer to have that relationship from a purchasing standpoint. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. Social proof for products. The result?

Consumer 276

Consumer Customer Experience Inventory Management Shopping 276

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 269

Merchant Services Advertising Apparel Planning 269

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Consumer 280

Consumer Wholesale Marketing Accessories 280

Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

Merchant Services 272

Merchant Services Checkout ATS Fulfillment 272

Small Biz Trends

JULY 8, 2021

The same Retail Dive survey also notes that 49% of customers like to buy from physical stores because they want to buy now and fast. That said, improving the in-store customer experience can delight your customers and increase sales. Organizing a retail event in a physical store can be a good way to pull consumers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m. Join the discussion on Nov.

Merchant Services 324

Merchant Services Payment Services Consumer Beauty and Health 324

Retail TouchPoints

FEBRUARY 12, 2024

Your “lost package” may be just another phishing scam Most consumers love the convenience of making purchases online and having them shipped straight to their doorstep. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

Shipping 256

Shipping Clienteling Returns Shopping 256

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 285

Advertising Social Commerce Consumer Marketing 285

365 Retail

OCTOBER 27, 2022

First, look to enhance your customer experience by optimising your website and develop a frictionless checkout experience that is fast and easy, as 50% of American shoppers are less likely to buy something if the checkout process takes longer than 30 seconds. Secondly, social commerce is increasingly critical.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 192

Checkout Fulfillment Shipping Payment Services 192

Retail TouchPoints

DECEMBER 21, 2023

Resale Continued its Rise but Came Under Financial Scrutiny Consumers’ enthusiasm for secondhand goods, as well as other forms of more sustainable consumption like rental and repair services, showed no sign of slowing in 2023. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

Sporting Goods 304

Sporting Goods Advertising Consumer Apparel 304

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning. .

Checkout 251

Checkout Advertising Consumer Marketing 251

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. Visual Media Optimization: How Better Web Performance Can Drive Customer Experience.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail Geek

OCTOBER 6, 2022

Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs. We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Scot: [14:26] Right.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52