Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. While the companies spent months waiting for the perfect site, it only took about 90 days to get the store operational once that site was found. From day one we were just perfectly aligned,” said Baer. “We

Location 228

Location Visual Merchandising Store Operations Wholesale 228

Retail TouchPoints

APRIL 3, 2024

Other important factors to consider include the age and preferences of your customers. Certain demographics may be more or less receptive to different types of images or advertisements. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

Specialty Retailers 278

Specialty Retailers Department Stores Consumer Advertising 278

Retail TouchPoints

NOVEMBER 20, 2023

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 232

Apparel Marketing Returns Advertising 232

Retail TouchPoints

MAY 31, 2023

And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. Signage, since its inception, has been predominantly used as a form of advertising. Here are a handful of ideas to get you started: 1.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278

365 Retail

APRIL 4, 2024

It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52