Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. While the companies spent months waiting for the perfect site, it only took about 90 days to get the store operational once that site was found. From day one we were just perfectly aligned,” said Baer. “We

Location 235

Location Visual Merchandising Store Operations Wholesale 235

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. Other important factors to consider include the age and preferences of your customers. Determining what kind of content you want to share will help you figure out an appropriate frequency for updates.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

Specialty Retailers 278

Specialty Retailers Department Stores Consumer Advertising 278

Retail TouchPoints

FEBRUARY 23, 2022

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. The glossy flash-lit studio style of typical advertising photography stands in contrast to most amateur snapshot photography produced on mobile phones today.

Advertising 264

Advertising Outdoor Marketing Promotions 264

Retail TouchPoints

NOVEMBER 20, 2023

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 238

Apparel Marketing Returns Advertising 238

Retail Geek

JULY 30, 2021

Bed Bath & Beyond traditionally is a pretty chaotic treasure hunt so very hard to find your way around people complain that they get lost and can’t find an exit the, the lines of sight in a Bed Bath & Beyond or horrific so they stack product to the roof so you can’t see very far in any direction in the store.

Visual Merchandising 106

Visual Merchandising Payment Services Advertising Merchant Services 106

Retail TouchPoints

MAY 31, 2023

And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. Signage, since its inception, has been predominantly used as a form of advertising. Here are a handful of ideas to get you started: 1.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278