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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location.

Location 186
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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Certain demographics may be more or less receptive to different types of images or advertisements. Depending on your location or target demographic, both options can be very valuable for your customers. Other important factors to consider include the age and preferences of your customers.

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Luxury Lessons: What High-End Brands Can Teach Store Designers

Retail TouchPoints

renovated its Fifth Avenue location, it added the Blue Box Cafe, which has become a hot destination for tourists and Manhattanites alike. “It It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.” And when Tiffany & Co.

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How True Classic is Bringing its Digital Strengths into the Physical World

Retail TouchPoints

[With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels]. Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure.

Apparel 191
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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Learn what metadata can be included with your photos and how it can be leveraged (location for mapping, voice audio annotation in the field, etc.).

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Pricer Unveils New Connected Store Solutions at the Retail Technology Show

365 Retail

It acts as the key foundation for advanced store digitalization functionality such as: sophisticated real-time dynamic price and promotion implementation and management; advanced replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced customer experience (CX).

Outdoor 52