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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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QuickChek Rolls Out Tiered Loyalty Program With Emphasis On Repeat Visits

Retail TouchPoints

QuickChek , a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. The system is part of the QC Mobile App, which was launched earlier this year and is powered by Paytronix Systems.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The store is slated for the Jingjiang Impression City shopping center in Taizhou, a city located near Shanghai. Forever 21 then opened a store on Alibaba ’s Tmall and has begun advertising its offerings for the 618 mid-year shopping festival. Forever 21 first entered China in 2008 but left the country a year later.

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Are Queues Really a Good Thing?

Retail TouchPoints

The Upside of a Queue Let’s start with the positives: A queue acts as free advertising for the popularity of your product or service. Large events near your location make queues more likely. And when it comes to queues, the consensus is mixed. This sets you apart from competitors and piques the interest of passersby.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

By understanding the age, income and location of their target audience, businesses can create targeted campaigns that resonate with local preferences. One of the most relevant and important use cases for multi-channel brands is tied to understanding the lift and decline in online spend when a retail location opens or closes.