Retail TouchPoints

DECEMBER 25, 2023

And if you’re a brick-and-mortar retailer that wants Sephora-sized success, here are three things you can do to deliver the type of exceptional in-store experiences your customers expect. Collect and Use Your In-Store Data Retailers often have access to more information about their stores than they realize.

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Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. PVH x RetailNext and MarketDial PVH Corp. and Vancouver, Wash. —

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Point of Sale Promotions Inventory Management Grocer 242

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. Depending on your location or target demographic, both options can be very valuable for your customers. Other important factors to consider include the age and preferences of your customers.

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Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout.

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Retail TouchPoints

MARCH 30, 2023

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. This misunderstanding of pain points (and how to relieve them) applies at multiple points in the shopper journey.

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Retail TouchPoints

NOVEMBER 11, 2021

Reimagining and reconfiguring the physical store. Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. 16 from 12:45 to 1:15 p.m. Join the discussion on Nov. 17 from 3 to 3:30 p.m.

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Merchant Services Payment Services Consumer Beauty and Health 292

Retail TouchPoints

JULY 14, 2020

All of them are now charging for advertising and other bells and whistles on their sites. We work with the Second Harvest Food Bank in the San Jose area where we are located. RTP: What are the greatest challenges of being both a DTC brand and one that’s sold in stores? We go as a company to make sure families get fed.

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