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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection. Use Location Data to Better Understand your Audience.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. and Vancouver, Wash. — “Sam the Sommelier” awaits in the Chevron wine aisle.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

The brand has grown to have a presence in 80 countries through a distribution network encompassing 1200 points of sale across stand-alone stores, franchises, department stores, multi-brand leather goods stores, travel retail and e-commerce websites.

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Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Certain demographics may be more or less receptive to different types of images or advertisements. Depending on your location or target demographic, both options can be very valuable for your customers. Other important factors to consider include the age and preferences of your customers.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. It’s why retailers have introduced personalized experiences everywhere else on their sites — except, for some reason, checkout.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

This emphasizes the need for tools that assist in verifying in-store compliance, ensuring that the advertised prices are accurately reflected at the point of sale. Utilizing field teams and retail execution tools included in Wiser’s Commerce Execution Suite can help validate promotional signage and pricing.