365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 65

Advertising Management Point of Sale Marketing 65

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 278

Advertising Marketing Social Commerce Consumer 278

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.

Advertising 238

Advertising Fashion Point of Sale Marketing 238

Retail TouchPoints

MARCH 8, 2023

“Brandcrush directly addresses the current market need for consolidated offline and online advertising management, and our combined solutions will make omnichannel retail media strategies a reality, empowering retailers to own their entire retail media ecosystems.”

Advertising 247

Advertising Point of Sale Management Marketing 247

Tokinomo

NOVEMBER 14, 2023

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.

Point of Sale 234

Point of Sale Advertising Marketing 234

Wiser

APRIL 24, 2024

Promotions and discounts were strategically deployed to entice shoppers to try the new flavors, complemented by eye-catching Point of Sale (POS) material designed to draw attention to the freezers.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Retail TouchPoints

AUGUST 20, 2021

These Retail Media Networks have largely focused on the web and apps, but we see an enormous opportunity to leverage the ‘Store as Media’ channel, driving advertising and precision marketing to keep shoppers engaged.” Digital advertising in retail has existed for about 30 years, but it’s all been analog,” said Hutton.

Advertising 317

Advertising Consumer Point of Sale Marketing 317

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story.

Location 275

Location Advertising Promotions Point of Sale 275

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 246

Advertising Consumer Returns Shopping 246

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Mass Relators

JUNE 15, 2023

Circana Lift enables consumer packaged goods (CPG) manufacturers and retailers to accurately measure how their Snapchat advertising campaigns drive offline sales, providing insights into campaign effectiveness. We understand how crucial it is for CPG brands to precisely evaluate their advertising campaigns’ effectiveness.

Advertising 98

Advertising Point of Sale Accessories Apparel 98

Inside Retail

NOVEMBER 21, 2021

It’s privacy-first and gives both parties access to ready-to-buy audiences right at the point of sale, allowing for more precise targeting (right down to the SKU level). . You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

Point of Sale 264

Point of Sale Checkout Advertising Accounting 264

Inside Retail

JUNE 30, 2022

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising. Rise of retail media.

Planning 130

Planning Advertising Point of Sale Supermarket 130

Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. “Sam the Sommelier” awaits in the Chevron wine aisle.

Point of Sale 254

Point of Sale Promotions Inventory Management Grocer 254

Inside Retail

JANUARY 21, 2024

The brand has grown to have a presence in 80 countries through a distribution network encompassing 1200 points of sale across stand-alone stores, franchises, department stores, multi-brand leather goods stores, travel retail and e-commerce websites.

Boutique 262

Boutique Department Stores Fashion Accessories 262

Retail TouchPoints

OCTOBER 4, 2023

Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising.

Merchant Services 260

Merchant Services Social Commerce Checkout Payment Services 260

Retail TouchPoints

APRIL 8, 2024

In his ecommerce career, Fedotoff has generated over $100 million in revenue, profitably using paid advertising and influencers. Alex Fedotoff is the Founder of Ecommerce Scaling Secrets and the owner and operator of ecommerce brands aggregator D2C Brands, which has a portfolio that includes brands such as EQYL, Meilen and others.

Checkout 241

Checkout Marketing Advertising Point of Sale 241

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. So when the retailer makes changes to the integrated system — which can be anything from a point-of-sale system to an Excel sheet with inventory items — these changes are automatically implemented into the signage.

Promotions 273

Promotions Customer Experience Point of Sale Accessories 273

Inside Retail

AUGUST 9, 2023

Over the past 12 years, the brand has grown to encompass nine of its own stores, one franchise, and an online store with an on-premise point-of-sale system. times lift in return on ad spend for total sales, reducing customer acquisition costs and expanding audiences.

Advertising 130

Advertising Point of Sale Customer Experience Fulfillment 130

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

APRIL 25, 2024

Given what a cash cow retail media has been for Walmart, this newest addition to its advertising roster doesn’t foretell a widespread self-checkout withdrawal — in fact, quite the opposite. Retailers are caught between a rock and a hard place.

Checkout 206

Checkout Payment Services Consumer Kiosk 206

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 253

Checkout Payment Services Kiosk Advertising 253

Retail TouchPoints

SEPTEMBER 19, 2023

The dashboard integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — and combines Sam’s Club MAP campaign metrics with Sam’s Club sales performance in one place so that advertisers can track media impact on business outcomes.

Advertising 236

Advertising Merchant Services Point of Sale Returns 236

365 Retail

APRIL 2, 2024

Moving towards robotic Point-of-Sale solutions reflects a shift in retail innovation, replacing outdated advertising methods with dynamic interactions that attract customers. With over 555.6 million activations, these robots showcase the potential of technological advancements in enhancing store brand promotions.

Point of Sale 40

Point of Sale Promotions Advertising Consumer 40

Wiser

FEBRUARY 23, 2024

This emphasizes the need for tools that assist in verifying in-store compliance, ensuring that the advertised prices are accurately reflected at the point of sale. Utilizing field teams and retail execution tools included in Wiser’s Commerce Execution Suite can help validate promotional signage and pricing.

Marketing 78

Marketing Promotions Advertising Wholesale 78

Inside Retail

AUGUST 13, 2023

Until now, Hanns says, a retailer could have been using the same advertising campaign in stores as it used in television campaigns to encourage them to visit a store, but been unable to assess the performance of each in a way that campaigns could be fine-tuned, or offers added to optimise future promotional strategies and thus sales.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

FEBRUARY 7, 2023

While these segments lack some of the strong supplier relationships that exist in grocery, based on our observations and experience, we expect them to benefit substantially from on-site, off-site, and endemic/non-endemic advertising.

Grocer 257

Grocer Apparel Department Stores Point of Sale 257

Retail TouchPoints

SEPTEMBER 12, 2023

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

Merchant Services 253

Merchant Services Payment Services Shopping Checkout 253

Retail Focus

JANUARY 26, 2022

A SaaS product specialist with 18+ years of experience working in the global digital media and advertising industry, Barbier comes to Akeneo from Ogury, where he served as SVP of Product.

Merchant Services 130

Merchant Services Advertising Customer Experience Management 130

CJ Retail Solutions

NOVEMBER 4, 2022

Point-of-sale (POS) displays are being utilised by brands to increase their visibility and awareness of services and products. Do you want to discover more about in-store marketing through a customised point-of-sale display? Types of POS displays. Being resourceful is crucial, and POP displays can offer this. .

Point of Sale 52

Point of Sale Advertising Promotions Supermarket 52

A1 Retail

FEBRUARY 24, 2023

Romy Miller, Global Brand Director at KellyDeli which owns Sushi Daily, commented: “We’re excited to launch the world’s first retail omnichannel loyalty programme crossing the in-store, online and Deliveroo points of sale to offer free sushi rewards to our regular customers.

Kiosk 105

Kiosk Point of Sale Supermarket Advertising 105

Inside Retail

APRIL 11, 2022

With heightened threats of theft and robbery due to reduced staffing, video surveillance can provide proactive alerts to any incidents as well as to detect non-scan at point-of-sale areas including checkout terminals. Additionally, shoppers seek stores that are easy to navigate, with a short checkout time and flexible store hours.

Payment Services 147

Payment Services Checkout Point of Sale Advertising 147

Wiser

NOVEMBER 29, 2023

Tactics often include bulk buying discounts, rebates, or incentives like free point of sale displays. Cooperative Advertising: This involves brands contributing toward the advertising costs of a retailer. Such collaborations boost product visibility and can lead to increased sales.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

M19 Retail

NOVEMBER 22, 2023

Google Shopping is Google’s advertising platform for retailers to list products on Google Shopping – Shop Online, Compare Prices & Where to Buy and on the shopping tab in Google Search. About Mi9 Retail Founded in 2002, Mi9 Retail mission is to develop great software that delights end users by excelling in design and functionality.

Merchant Services 40

Merchant Services Shopping Point of Sale Inventory Management 40

365 Retail

APRIL 26, 2023

One way SMEs can benefit, if it’s a multi-brand business, is by getting subsidised from the larger brands and advertising the brands on digital signage. Not only do they offer an interacting point of sale, they are also easy to deploy and doesn’t require much project work to get up and running.

Marketing 65

Marketing Kiosk Advertising Point of Sale 65

A1 Retail

SEPTEMBER 24, 2021

Julian Fisher, the CEO of Jisp, said: “This is truly disrupting technology that will revolutionise the way brands advertise their products in physical stores whilst maximising sales for retailers. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59