Remove Advertising Remove Location Remove Payment Services Remove Point of Sale
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

Checkout 257
article thumbnail

Welcome to the new customer experience

Inside Retail

As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. Another layer of the marketplace conversation is new media and advertising offerings. 16 from 12:45 to 1:15 p.m. 17 from 3 to 3:30 p.m.

article thumbnail

2024 Industry Trend Guide

Storis

Retailers are also offering services within their spaces. Netflix itself is opening retail locations aligned with its latest shows. In-store events, competitions, and merchandise vignettes that are social-media-worthy or gamified can compel families to visit retail locations, while savvy merchandising can capture impulse sales.

article thumbnail

How the POS Can Help Retailers Prepare for the Holidays

Star Miconics

Where the Point-of-Sale Comes In. One of the most central areas in any retail store is the point-of-sale (POS). The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Shipping to customers can keep your brick-and-mortar location flowing smoothly.

article thumbnail

Salon Survival Guide: Coronavirus Edition

Merchant Marverk

Although there’s no rule or law that says you need to waive cancelation fees or refund down payments right now, there’s a good chance that if you don’t, the customer will not return to your salon once the current crisis is over. Selling gift cards allows clients to buy services now and redeem them later.

article thumbnail

Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

Riley: We have seen a massive increase in online sales, up 5X. To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. All of them are now charging for advertising and other bells and whistles on their sites. You have to do the important housekeeping on your web site.

Checkout 191