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Retail media: How retailers are becoming advertising giants

Retail Gazette

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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The Best 2022 E-Commerce Tech Developments

Retail Focus

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Flexible Payment Systems . Mobile Marketing . Visual Marketing .

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The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

In recent years, the financial landscape has changed dramatically with new economic challenges making it increasingly difficult for consumers to commit to recurring monthly payments. alone, the use of branded payments solutions has grown by more than 50% in the last five years. The global prepaid cards market was valued at $2.2

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M&A Mechanics: Understanding Ecommerce Acquisitions Process

Retail TouchPoints

The M&A process is highly involved, and acquirers are becoming increasingly sophisticated. We advise our clients to begin the process at least 12 months in advance of their anticipated exit date so they can do everything possible to achieve the best results at a potential sale. But what exactly does that process entail?

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Physical Retail Environments will be Transformed by the Widespread Adoption of AR Glasses

Retail TouchPoints

Although slower to innovate by nature, physical retail is now beginning to change significantly thanks to new digital forms of payment, such as Google Pay or Apple Pay, and cutting-edge AV experiences made possible with interactive displays and immersive audio.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Full-service restaurants are trailing their limited-service peers. Similarly, they also become privy to consumer need gaps by channel, and thus both parties benefit by providing a fuller service to the customer in one shopping experience. However, not all customers behave the same. How can I adjust my strategy to compete?

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

The Allure of Facial Recognition in Retail The retail industry is built on the ideal of service. Instead of the typical time-consuming payment process in stores, facial recognition technology can identify the customer and automatically charge their account for a fast, secure self-service checkout experience.