Advertising Location Payment Services Shipping 
Retail TouchPoints
DECEMBER 21, 2023
For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.
Retail TouchPoints
SEPTEMBER 21, 2021
You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. Think about how important buy online, pick up in-store; pick, pack and ship in-store; omnichannel shelf price changes; and in-store traffic insights are.
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Retail TouchPoints
AUGUST 5, 2022
Traditional retailers with digital commerce operations compete head-to-head with online retailers for demanding customers. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.
Inside Retail
JUNE 28, 2021
As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.
Wiser
APRIL 3, 2023
It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed.
Star Miconics
NOVEMBER 18, 2022
The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Being able to rapidly process a purchase or retrieve a buy online, pickup in-store (BOPIS) order means more sales and happier customers at the end of the day. Self-Service Kiosks. Mobile Payments.
Small Biz Trends
DECEMBER 2, 2021
The precise formula will vary by store, and whether or not the merchant has eCommerce stores or a brick-and-mortar location. Is the customer responsible for return shipping costs, or will the business pay for return shipping charges? Home Depot advertises its fast and friendly return policy. Who will pay for the shipping?
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