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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

And localization isn’t just for product selection; it applies to the products you promote too: a bank advertising student loans is likely to be much more successful in branches located near college campuses than those located near retirement communities. Manage your inventory exceptionally well.

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We Don’t Need to Wait for 2050: How CPG Brands and Retailers Can Take Climate Action Today

Retail TouchPoints

Move product with targeted ads : Products are promoted for a host of reasons, but what if promotions were also tied to sustainability goals? Companies can begin allocating a percentage of their overall advertising budget toward sustainability marketing now.

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Physical Retail Environments will be Transformed by the Widespread Adoption of AR Glasses

Retail TouchPoints

For example, with augmented reality glasses, retailers will personalize recommendations, similar to how we experience targeted online advertisements; shoppers will be able to pay for goods simply by looking at them; and much more. This also provides immense opportunity for retailers.

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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

These price comparisons happen regularly, but not on a set schedule, so retailers can’t build them into a pricing or promotion calendar. parent company of the Tommy Hilfiger and Calvin Klein brands, operates more than 6,000 stores in 40 countries. PVH x RetailNext and MarketDial PVH Corp. and Vancouver, Wash. —

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Reimagining Shopping Malls Post-COVID

Retail TouchPoints

Thanks to AI technology, robots can be deployed in shopping malls to perform as an interactive advertising platform and information desk, transforming customer experience, boosting sales and ushering in the smart retail era. Compared with traditional advertising displays, AI robots bridge online and offline environments.

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