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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

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Anthropologie and Pinterest Unveil Holiday Showhouse Pop-up in Brooklyn

Retail TouchPoints

In addition to unveiling new features for users and new advertising formats in September 2023 , Pinterest has been working with individual retailers on special time-limited promotions, such as the May 2023 partnership with Banana Republic on “Wedding Week” programming.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

People knew about the Anthropologie brand through the physical experience — the stores, the windows, the candles and cashmere,” said Preis. The retailer also sought to better align the merchants and products it promoted in these varied campaigns as a way to spread as wide a net as possible to draw in new customers. “If

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Ad Exec: What Really Went Wrong at Bed Bath & Beyond

Retail TouchPoints

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. They promoted value on home goods, and consumers also thought “They probably have the stuff I want.” Verdi: In its early days, advertising was anathema to BB&B. RTP: What were, or became, the retailer’s weak points?

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Promote Transparency in AI Processes Transparency in Gen AI processes is essential for building and maintaining customer trust.