Remove Advertising Remove Customer Experience Remove Location Remove Store Operations
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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

However, running even one store adds a complicated layer to overall operations, from staffing to stocking, which is why specialty apparel company Collars & Co. looked for a partner when it opened its first physical location in May. We’ve always wanted to test out a retail location.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Other important factors to consider include the age and preferences of your customers. Certain demographics may be more or less receptive to different types of images or advertisements. This reflects real-life customer experiences with your products and encourages others to engage with your brand on social media platforms.

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Are Queues Really a Good Thing?

Retail TouchPoints

The Upside of a Queue Let’s start with the positives: A queue acts as free advertising for the popularity of your product or service. Some of these people may be willing to spend quite a lot of money in your store — but not a lot of time outside it, in the cold. Large events near your location make queues more likely.

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How to Boost Revenues, Enhance CX With Appointment Scheduling Solutions

Retail TouchPoints

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments. Data from McKinsey shows that consumers’ purchase decisions revolve around buying into an experience,” said Tiwari.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Understanding the products shoppers tend to buy in a single basket can lead to co-merchandising opportunities that not only drive incremental sales, but also increase convenience for customers by reminding them of complimentary items they may otherwise forget to buy. Most retailers can name their top selling items.