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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. That data gives [us] an informed perspective around what the local consumer is doing in a particular market, and we’re able to use that information with prospective brands’ ecommerce data.”

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Luxury Lessons: What High-End Brands Can Teach Store Designers

Retail TouchPoints

Embrace the ‘Ceremony’ of the In-Store Experience During COVID-19 shutdowns, consumers quickly got used to browsing and buying online. Now that consumers have come back into the stores, everybody really wants an experience,” Plenert said. That’s free advertising.”

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets. Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Most importantly, loosen up!

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The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Retail TouchPoints

Regardless of the reason, it’s no secret that it’s up to retailers to compel consumers to stay, and many have taken up the call. For example, our company was brought in to create a store within a store for Skechers. Our team used traditional digital signage, with single screens displaying content to draw consumers in.

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Let Your Products Do The Talking: Optimizing Onsite Content to Maximize Product Appeal

Retail Next

With reports suggesting that 84 percent of consumers are more likely to buy a product or service after watching a video, it’s crucial that you don’t neglect this type of content at a product category level.

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Jason & Scot Show Episode 271 – Amazon Q2 2021 Recap

Retail Geek

Bed Bath & Beyond traditionally is a pretty chaotic treasure hunt so very hard to find your way around people complain that they get lost and can’t find an exit the, the lines of sight in a Bed Bath & Beyond or horrific so they stack product to the roof so you can’t see very far in any direction in the store.