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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 278
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Social commerce channels are a boon for brands because they marry authentic connection with the convenience of native checkout features to create powerful shopping experiences. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. after deploying both of these tactics.

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QuickChek Rolls Out Tiered Loyalty Program With Emphasis On Repeat Visits

Retail TouchPoints

QuickChek , a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages.

Checkout 243
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How technology enables retailers to navigate autonomous store experiences

Inside Retail

The increased prevalence of omnichannel solutions has forced businesses to rethink their approach to keeping consumers engaged when shopping in-store. With digitalisation in the retail sector gaining significant momentum, retailers are increasingly exploring new technologies to streamline services and simplify store operations.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Today’s consumers might browse products online and then feel, try and buy them in physical stores. Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery.

Consumer 147
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Francisco Market: A Cisco Retail Story

Cisco Retail

Anne connects her vehicle and sees third-party advertisements and a message about the free coffee promotion on the charging station’s digital signage. Because she is a loyalty member, Anne avoids waiting in line and starts her mobile contactless checkout using the Francisco Market app. Store Operations.

Marketing 122
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How the Store of the Future will Track Shopper Behavior Ecommerce-Style

Retail TouchPoints

To be clear, we’re not talking about next-gen store tech like autonomous checkout or inventory-light, QR-based store experiences like the now defunct Amazon Style stores and recent Pinterest pop-ups. parent company of the Tommy Hilfiger and Calvin Klein brands, operates more than 6,000 stores in 40 countries.