Advertising Checkout Social Commerce Store Operations 
Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
Retail TouchPoints
DECEMBER 21, 2023
It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.
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Retail TouchPoints
JULY 14, 2020
We tweaked our search and checkout capabilities and have increased our retention rate. You have to make sure you are offering frictionless checkout. A lot of people will lose steam after two or three steps at checkout. All of them are now charging for advertising and other bells and whistles on their sites.
Retail TouchPoints
NOVEMBER 11, 2021
Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. Another layer of the marketplace conversation is new media and advertising offerings. 17 from 1:20 to 2:10 p.m.
Retail Geek
MARCH 31, 2021
Scot: [23:49] It makes logical sense the store operators themselves one credit for that stuff too. Harrison Ford and others to advertise this product on the Super Bowl so that’s kind of what, owned brands are and there was a lot of own Brands progress in the news this week. Scot: [41:57] So Ross do there.
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