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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic.

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Analyzing these behaviors, the retailer can determine how their stores can be built and designed more efficiently, how visual displays can be set up and configured to optimize engagement and how they can make all store operations flow smoothly. In an ever-changing market, evaluation and positive action is always key.

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Target Rolls Out 10-Item Self-Checkout Limit Chainwide

Retail TouchPoints

Store managers will have the flexibility to open more staffed lanes and set self-checkout hours that are appropriate for their locations, although Express Self-Checkout will be available during the store’s busiest shopping times. The future likely holds a hybrid model where self-service POS coexists with traditional systems.

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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Long before our conscious minds decide what something is, our senses have already detected, decoded and decided whether it’s an enhancement or impediment to life.

Consumer 130
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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 203
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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