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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

As consumers grew concerned around the emerging Omicron variant and wanted to order past shipping cutoff dates, retailers who were able to sell an item online and fulfill the order via curbside or in-store pickup captured a larger percentage of these late-season sales.”. BNPL and Social Commerce Were Holiday Standouts.

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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. With social shopping, those opportunities are minimized. billion dollars.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Gabe Nicolau, Director of Global Vertical Ad Solutions at TikTok described them at the TikTok World event as a “frictionless way of reaching consumers since they appear right in people’s For You feeds.”. In-feed ads are where the real shopping action happens. Here are three ways TikTok plans to get there: Collection Ads.

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Analysis: The many faces of social commerce in China

Inside Retail

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. Second-life commerce.