Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 318

Social Commerce Beauty and Health Advertising Merchant Services 318

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 277

Merchant Services Payment Services Shopping Checkout 277

A1 Retail

DECEMBER 20, 2021

Convenience is now a top priority for consumers. As a result, online shopping excels. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new.

Social Commerce 75

Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Inside Retail

JULY 26, 2021

Followers also benefit with push notifications for airport pick-up – a little service that ensures their flights are not missed and they have given themselves enough time to queue and collect their shopping. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 209

Shopping Social Commerce Promotions Department Stores 209

Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

NOVEMBER 23, 2021

And as on many other online platforms, where there’s livestreaming there’s live shopping. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. ecommerce by 2024. .

Shopping 276

Shopping Accounting Promotions Consumer 276

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 243

Shopping Merchant Services Fulfillment Social Commerce 243

Retail TouchPoints

SEPTEMBER 16, 2021

Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

Social Commerce 290

Social Commerce Shopping Planning Consumer 290

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. The Compression of Shopping Seasons Will Continue.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 283

Social Commerce Consumer Shopping Returns 283

Retail TouchPoints

JANUARY 30, 2024

The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop. Previously, only creators with sizable followings or brands that had set up a TikTok Shop could create shoppable posts.

Promotions 264

Promotions Shopping Location Planning 264

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them.

Consumer 264

Consumer Merchant Services Payment Services Advertising 264

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027.

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

365 Retail

MARCH 11, 2024

You’ll find phrases like social commerce and sustainable shopping among the many trends in the retail industry now but could experiential retail prove to be the most important and enduring of all? Huda Beauty set up a sci-fi experience in Covent Garden to promote their Mercury Retrograde product launch.

Shopping 52

Shopping Social Commerce Promotions Consumer 52

Retail TouchPoints

NOVEMBER 3, 2021

However, TikTok shouldn’t just be used alone — content across many different channels will further boost performance and promote “surround sound marketing.”. These kinds of campaigns improve the customer experience because consumers have instant access to advice and reviews, speeding up their shopping and discovery experience.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

OCTOBER 6, 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that).

Merchant Services 285

Merchant Services Payment Services Promotions Location 285

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Commerce 298

Social Commerce Consumer Marketing Shopping 298

Retail TouchPoints

NOVEMBER 9, 2023

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. ’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. To promote the new experience, e.l.f. Cosmetics has launched e.l.f.

Jewelry 264

Jewelry Accessories Promotions Consumer 264

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. No matter how customers choose to shop, informed associates will be a key part of this process. Listen to the session on demand.

Consumer 158

Consumer Payment Services Fulfillment Advertising 158

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Inside Retail

MARCH 29, 2022

Pre-Covid, augmented reality, the metaverse and livestream shopping were distant concepts for many mainstream retailers. We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. While TikTok is an emerging platform, purchases from it are significantly less (12 per cent).

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

NOVEMBER 16, 2022

Amex also has partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack” that TikTok users can add to their content. Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. small business owners.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

Consumer 293

Consumer Wholesale Marketing Accessories 293

Inside Retail

FEBRUARY 22, 2024

As head of marketing at Alibaba Group , Australia and New Zealand, Kit Yau has a solid understanding of what consumers in these markets are looking for from Australian and New Zealand brands. The partnership resulted in double-digit sales growth annually, and it underscored Chemist Warehouse’s appeal to Southeast Asian consumers.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. TikTok is perhaps the best example of this.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team. TikTok is perhaps the best example of this.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Retail TouchPoints

DECEMBER 8, 2020

The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online. Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand.

Social Commerce 298

Social Commerce Shopping Promotions Returns 298

Retail TouchPoints

MARCH 1, 2024

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

Department Stores 260

Department Stores Wholesale Finance Apparel 260