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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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UK consumers believe AI-powered pricing and promotions add the most value to their buying journeys, research by Intellias reveals

Retail Focus

Top 5 areas where AI delivers the most value to UK consumers:- 1 – Pricing and promotions – 28% 2 – Loyalty – real-time personalised rewards – 18% 3 – Product discovery when searching online – 17% – Product information (i.e.

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. But there are possible headwinds on the horizon.

Consumer 310
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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike — and it seems we’ll start another year under a cloud of uncertainty. The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Data Fills in the Gaps for Small Brands.

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Ebay Hits the Road to Promote New Handbag Consignment Service in LA, Las Vegas

Retail TouchPoints

Ebay is promoting its new handbag consignment service, which debuted in September , with a “Luxe Line” mobile consignment concierge that will be making stops in LA and Las Vegas from Dec. Additional items from Lyons’ collection also will be available on Ebay.com, with 100% of the proceeds going to Doctors Without Borders.

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Akeneo’s Consumer Research Reveals Changing Shopping Habits of Price-Conscious Consumers

Retail Focus

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 130
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Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Retail TouchPoints

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

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