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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Among Americans planning to shop for the holidays, 43% are looking for deals and sales more than last year, according to a new Ipsos study commissioned by Google. New search features include promotion badges to help shoppers easily identify products that are on sale. According to the Ipsos study, more than half of U.S.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Capitalizing on In-Store Advertising.

Marketing 282
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions.

Consumer 282
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Product Update: Google Shopping Data is Now Daily

Wiser

Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . And that number is poised to grow as more consumers shop online. .

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Returns 278
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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

The internet has indisputably created new opportunities for retailers to reach consumers. This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. – Consumer preference. touching products).