Remove Consumer Remove Markdowns Remove Promotions Remove Shopping
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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. Multiple data sources point to the increasing costs of living, meaning less discretionary spend for consumers. There is truth to this idea.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128
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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. On the other hand, if you have a limited time sale or a flash sale where you tell your consumers a specific end date, consumers will be motivated to buy sooner.

Markdowns 180
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Meet the new online outlet mall targeting Gen Z and millennial consumers

Inside Retail

A new online shopping site is set to launch in Australia this month that aims to update the traditional outlet mall experience for a Gen Z and millennial audience. In contrast, TheDOM.com plans to provide an “inspirational” and “elevated” shopping experience through its site design and tone of voice.

Consumer 246
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Adobe: Consumers Will Spend More Online in First 10 Months of 2021 than All of 2019

Retail TouchPoints

New data from the Adobe Digital Economy Index highlights the staying power of online shopping habits formed during the pandemic, seemingly answering one of the biggest questions of the year: will ecommerce continue to grow, or settle down to pre-pandemic levels? The answer appears to be the former. Ecommerce Surge is Fueling Inflation.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. While there has been much discussion of the shift to online shopping, in reality the figures prior to 2020 remained relatively low as a percentage of overall retail spending.

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DG spotlights groceries in holiday promotions

Mass Relators

Dollar General is offering a slew of promotions and discounts designed to position its stores as food shopping destinations as well as places to buy household items and affordable gifts this holiday season. The post DG spotlights groceries in holiday promotions appeared first on MMR: Mass Market Retailers. GOODLETTSVILLE, Tenn.