Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 360

Consumer Marketing Promotions Management 360

Inside Retail

AUGUST 28, 2023

Cashback programs are more effective than reward points in shaping certain shopping behaviours, according to new research conducted by cashback platform Cashrewards in partnership with Inside Retail. Three-quarters are cutting back on non-essential spending and four in five are making a greater effort to get better deals.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 141

Consumer Payment Services Fulfillment Advertising 141

Retail TouchPoints

JUNE 5, 2020

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies.

Marketing 166

Marketing Payment Services Promotions Consumer 166

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We Continuing to advertise despite the drop in consumer sentiment last year was “the best thing we ever did,” she said.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Wiser

MAY 26, 2020

A brand’s ability to connect with consumers comes not just from what it says, but what it does. We often think of the connection between brands and customers as something that’s done through marketing. For example, consumers prefer physical stores for first-time purchases because it gives them a chance to see and try the products.

Promotions 78

Promotions Customer Experience Consumer Marketing Spend 78

Mass Relators

OCTOBER 10, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Promotions 52

Promotions Consumer Marketing Spend Advertising 52

Indigo 9 Digital

JANUARY 17, 2023

Consumers around the world either couldn’t go to their favourite restaurant due to public health restrictions or they prefered to avoid going outside altogether. That’s why you often see promotions from these companies either for lower delivery fees or for a certain percentage off the cost of your order.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Rangeme

SEPTEMBER 6, 2022

However, there’s no need for consumer packaged goods (CPG) brands to panic. Many factors remain within a brand’s control, including marketing efforts. Five Marketing Strategies For Coming Out Of The Recession Stronger. Five Marketing Strategies For Coming Out Of The Recession Stronger. How to Market in a Downturn.

Marketing 52

Marketing Advertising Consumer Promotions 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

SEPTEMBER 22, 2022

It’s really the tale of two years ,” said Matt Kramer, National Sector Leader, Consumer and Retail for KPMG US. We were still in the pandemic, and I don’t think consumers really knew how long it was going to last, and that created uncertainty during the holiday period.

Promotions 242

Promotions Fulfillment Inventory Management Drop-Shipping 242

Small Biz Trends

JUNE 30, 2023

Affiliate marketing harnesses the expertise of a range of persons for a more successful marketing plan while giving contributors a portion of the profit. It works by dividing the responsibility of product promotion and production between parties. Affiliate network: Affiliate networks serve as middlemen in affiliate marketing.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Inside Retail

NOVEMBER 21, 2022

TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

I Vend

SEPTEMBER 16, 2022

Retail data analytics can help retail businesses find innovative ways to make operational efficiencies, strengthen customer relationships and loyalty and deliver an outstanding shopping experience. How to personalise promotion types – based on shopper profiles. When prices need to be adjusted – in real time.

Promotions 98

Promotions Customer Experience Marketing Spend Store Operations 98

Retail Geek

MARCH 15, 2024

The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. So they became familiar to millions of Americans with the Shop Like a Billionaire ad that ran in the Super Bowl in 2023. They are a marketplace.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

I Vend

SEPTEMBER 16, 2022

Retail data analytics can help retail businesses find innovative ways to make operational efficiencies, strengthen customer relationships and loyalty and deliver an outstanding shopping experience.

Promotions 52

Promotions Customer Experience Marketing Spend Store Operations 52

Retalon

AUGUST 14, 2023

This is crucial in today’s omnichannel retail environment, where customers expect seamless experiences whether shopping online, in-store or on mobile. Lack of agility: Rigid legacy pricing processes can’t adapt quickly enough to shifts in markets, consumer sentiment, competitions and global events.

Retailing Pricing 41

Retailing Pricing Promotions Marketing Spend Marketing 41

Retalon

AUGUST 22, 2023

You can lift AOV by optimizing cross-sells, upsells, discounts, and promotions around your most popular or high margin items. You can shape product selection, promotions, and messaging around your most profitable customers. Combined with conversion rate, AOV helps determine the revenue impact of each visitor to your site.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. And been involved in e-commerce and various other companies and degrees.

Merchant Services 52

Merchant Services Checkout Payment Services Drop-Shipping 52

Store Growers

JANUARY 29, 2019

Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Google Shopping Ads. Purple Shopping Ads.

Advertising 64

Advertising Marketing Shopping Promotions 64