Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Social media is where customers will go to brag, complain and advocate.

Consumer 361

Consumer Marketing Promotions Management 361

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 285

Advertising Marketing Social Commerce Consumer 285

Small Biz Trends

JULY 8, 2021

Organizing a retail event in a physical store can be a good way to pull consumers. 58% of consumers are interested in attending a retail event in the future ( SCORE ). The coronavirus pandemic fueled the growth of e commerce. But consumers love to visit retail establishments as they can touch, feel, or try out products.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138