A1 Retail

DECEMBER 20, 2021

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. Shopping through social media is simply a natural extension of their daily routine. Social commerce is here to stay.

Social Commerce 75

Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 279

Social Commerce Beauty and Health Advertising Merchant Services 279

Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 292

Social Commerce Payment Services Checkout Shopping 292

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

APRIL 15, 2024

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023.

Promotions 130

Promotions Accessories Fashion Location 130

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. Shoppable video segments on display in retailers’ windows included programming that featured celebrities such as Gloria Estefan, who promoted her new holiday album Estefan Family Christmas.

Shopping 194

Shopping Social Commerce Shipping Promotions 194

Inside Retail

SEPTEMBER 7, 2023

Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy. It also works especially well with sales promotions. An AI-powered promotional strategy. Loyalty program.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

APRIL 27, 2023

businesses to set up a Shop with in-app checkout; and Testing new Shops tools like ratings and reviews , buyer email opt-in and dynamic product pages to give businesses more ways to connect with customers and promote their products. As competition from TikTok ramps up (that platform introduced its own Shop feature in the U.S.

Merchant Services 289

Merchant Services Shopping Checkout Social Commerce 289

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

Whether it’s click-and-collect options, in-store digital experiences, or social commerce, brands are finding innovative ways to connect with consumers across various touchpoints. Social Commerce: Social commerce surges as retailers tap into direct selling through platforms like Instagram and TikTok.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail Gazette

APRIL 9, 2024

A way that harkens back to how we started 35 years ago, where we promoted ourselves with in-person, live experiences at country shows across the UK”.

Shopping 62

Shopping Social Commerce Fashion Promotions 62

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 162

Shopping Social Commerce Promotions Department Stores 162

Retail TouchPoints

SEPTEMBER 16, 2021

Meredith’s natural language processing and machine learning technology will then give a personalized suggestion for a complete meal solution available at Walmart for pickup and delivery; and A social commerce promotion , in which popular Allrecipes videos become shoppable via Walmart with ads on TikTok.

Social Commerce 240

Social Commerce Shopping Planning Consumer 240

Retail TouchPoints

MAY 2, 2024

We want to give artists the opportunity to promote their live dates and drive ticket sales through great partners like EventIM, and we look forward to bringing this opportunity to artists all over the world in the near future.” “As

Shopping 147

Shopping Promotions Marketing Social Commerce 147

Inside Retail

MARCH 20, 2024

Estimates suggest China’s social commerce market enjoyed a 40.25 By 2025, Douyin, a short-form video platform, like TikTok, is expected to become the largest Chinese social media platform and brands are actively seeking to tap into it for social commerce. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

JANUARY 30, 2024

Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content. The model is one already used by short-video app Douyin, which is also owned by TikTok parent company ByteDance, in China.

Promotions 234

Promotions Shopping Location Planning 234

Retail TouchPoints

SEPTEMBER 29, 2022

For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce. billion , Instagram’s 2 billion or TikTok’s 1 billion MAUs.

Social Commerce 233

Social Commerce Consumer Shopping Returns 233

Inside Retail

APRIL 29, 2021

Social commerce business AuMake has continued to see sales weighed down by inflating transformation costs as it works to reposition itself following the disappearance of daigou shoppers in Australia. Its third quarter sales result of $2.65

Social Commerce 147

Social Commerce Promotions Consumer 147

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.

Social Commerce 238

Social Commerce Shopping Consumer Accounting 238

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Inside Retail

NOVEMBER 16, 2021

Australian daigou social commerce business AuMake has raised $2.2 million through a placement aimed at powering the business’ post-Covid, and post-transformation, strategy. Led largely by existing shareholder Novus Capital, the placement will see 131,000,000 new shares issued at a value of $0.017 per share.

Social Commerce 130

Social Commerce Promotions Returns Marketing 130

Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is particularly true during the holidays, when promotions and limited-time offers proliferate.

Returns 262

Returns Shopping Promotions Social Commerce 262

Retail TouchPoints

APRIL 2, 2024

users with both creative content and brand-specific promotional messaging,” said Marcus Lemonis, newly appointed Executive Chairman of the Beyond, Inc. “We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million-plus U.S. board of directors in a statement. “We

Advertising 192

Advertising Promotions Planning Shopping 192

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Retail TouchPoints

MARCH 1, 2021

We believe it’s crucial to look at product ratings, because we won’t offer up promotions or offers for things that have bad reviews or don’t have enough content” associated with them. “We get thousands of reviews every day, and 70% of those reviews come from brands’ websites,” reported Mancilla. “We

Consumer 283

Consumer Social Commerce Promotions Planning 283

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Interestingly, the 65+ demographic is particularly active on YouTube.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

OCTOBER 24, 2022

to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look. Investments will focus on areas including the customer experience, circular inventory and services, and social commerce. Additionally, Lee is launching the Lee Archives in the U.S.

Fashion 252

Fashion Social Commerce Promotions Customer Experience 252

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

SEPTEMBER 14, 2023

Previously, if an advertiser wanted to increase its budget to capitalize on a peak sales moment or promotional period it would have to create a new campaign, but now that shift can be made directly within existing campaigns. Now the offering will be made available to more advertisers in the U.S.,

Advertising 295

Advertising Shopping Promotions Marketing 295

Retail TouchPoints

MARCH 19, 2024

New Capabilities Support ‘Commerce Everywhere’ Mission To help “drive commerce everywhere,” TikTok has made the following updates to its core commerce solutions: Shop Ads: TikTok has extended Shop Ads within the TikTok Shop Tab.

Merchant Services 248

Merchant Services Advertising Shopping Promotions 248

Inside Retail

JANUARY 5, 2023

In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. Social commerce – the use of social media to promote and sell products – is estimated to be a US$1 trillion industry in APAC by 2025.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Inside Retail

JANUARY 5, 2023

In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. Social commerce – the use of social media to promote and sell products – is estimated to be a US$1 trillion industry in APAC by 2025.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 294

Social Commerce Shopping Fashion Checkout 294

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 For many brands, especially CPG brands, it feels inauthentic and overtly sales-y to have influencers promote one-off discounts and deals.

Social Commerce 252

Social Commerce Accounting Marketing Planning 252

Retail TouchPoints

DECEMBER 8, 2020

The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online. How are you using social commerce and AR to generate an experience that will stand out during the promotion-packed holidays?

Social Commerce 275

Social Commerce Shopping Promotions Returns 275

Inside Retail

FEBRUARY 22, 2024

When it comes to consumer behaviour in Southeast Asia, Yau said that there is a preference for mobile shopping, social commerce, and personalised experiences.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130