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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. BNPL and Social Commerce Were Holiday Standouts.

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The four trends defining online retail in 2024

Inside Retail

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

But they don’t have to — TikTok also has announced a direct integration option that offers brands and retailers a full-service solution wherein TikTok handles everything from shipping to fulfillment to point of purchase. Beyond announcing the direct integration service, TikTok didn’t provide much additional detail on how it would work.

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Top 10 Retail Trends to Watch in 2024

RETAIL MANAGEMENT SOFTWARE

Whether it’s click-and-collect options, in-store digital experiences, or social commerce, brands are finding innovative ways to connect with consumers across various touchpoints. Social Commerce: Social commerce surges as retailers tap into direct selling through platforms like Instagram and TikTok.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions.

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Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Retail TouchPoints

This will help them prepare their omnichannel fulfillment operations and ensure items get to customers in the most efficient, and profitable, way possible. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

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