article thumbnail

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

BNPL and Social Commerce Were Holiday Standouts. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts. This was a strong indication of omnichannel approaches to grabbing shoppers’ attention, whether for promotions or notifications.

article thumbnail

What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

article thumbnail

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Outside of the U.S.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

article thumbnail

Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

Shopping 312
article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. Forever 21 one-click checkout with Bolt.

Checkout 275