Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

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Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

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Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement. “We

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Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

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Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Compounding this challenge was the onset of COVID-19 that quickly followed.

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Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

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Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

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Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

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Small Biz Trends

JUNE 13, 2022

For online sellers, promoting items for sale on social media is an effective way to gain more exposure of products for sale, put items in front of the right people, and maximise the chances of selling items. It is also introducing a new suite of AR content creation and shopping tools aimed at social commerce.

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Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Movie studios can promote their latest film by showcasing a full trailer to generate interest and then seamlessly provides showtimes and theater information based on the user’s location.

Advertising 272

Advertising Fulfillment Returns Shopping 272

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

SEPTEMBER 12, 2023

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions.

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Retail TouchPoints

AUGUST 24, 2023

Educational Insights also were early adopters of other social commerce offerings on platforms like Facebook and Instagram, but Parkhurst said no previous platforms they tried even came close to performing like TikTok Shop has. The company also sees lifts in sales at Walmart, Target and other retailers during these live sessions).

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Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

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Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

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Small Biz Trends

JULY 8, 2021

To help you out, we have collected here east-to-implement gift card promotion ideas for your business. Brands that are registering growth are the ones that are implementing the best marketing strategies such as content marketing, social media, email marketing SEO, etc. Advertising by Retailers. Retail Marketing Statistics.

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Retail TouchPoints

JANUARY 15, 2021

Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS): A happy customer becomes a loyal customer, and a loyal customer equals more sales. are factored in.

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Payment Services Promotions Shipping Planning 149

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

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Retail TouchPoints

NOVEMBER 27, 2023

Video credit: Touchland Some consumers may prefer to do the majority of their shopping online this holiday season, but as the season progresses, they may want to ensure they get their gifts on time.

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Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

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Retail TouchPoints

SEPTEMBER 8, 2020

The essence of the IRL experience is extended across channels — from the Olivela e-Commerce site to branded social accounts and digital advertising campaigns. “It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

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Retail TouchPoints

JULY 14, 2020

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. promoted our product without being paid. He also shares insights into working with marketplaces like Amazon , pivoting.

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Retail TouchPoints

FEBRUARY 9, 2023

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic content into TikTok ads. Creators can also use the new “promote for others” tool to give a boost to the content, creators and businesses they want the world to see.

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365 Retail

FEBRUARY 14, 2022

“Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. and the UK.

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Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. In the past, consumers would just view, feel, and purchase.

Payment Services 84

Payment Services Wholesale Consumer Finance 84

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

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Inside Retail

NOVEMBER 7, 2022

To celebrate its birthday each year, it runs significant promotions and discounts of up to 90 per cent for a 24-hour ‘sales festival’ period. This is when people gather with family and friends in the streets, hold water fights and celebrate together, and when advertisers run major discounts on products, services and travel packages.

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Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

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Inside Retail

JANUARY 11, 2024

Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store. The brand engaged marketing consultants to promote the drop and has continued to add new colours and limited drops that have created hysteria with its growing cult following.

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Retail Geek

JULY 9, 2021

Advertising products could stand for some. Make those products more mature and friendly to advertisers. Like I of course want and expect to be able to put my promotional materials in that box and that you know figuring out all of that kind of thing. Social commerce and the the sleeper is.

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Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

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Apparel Advertising Marketing Fulfillment 66