Accounting Advertising Promotions Social Commerce 
Retail TouchPoints
FEBRUARY 21, 2023
Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.
Wiser
APRIL 3, 2023
Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
JULY 26, 2021
Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time. They went on to contest leadership of general advertising companies.
Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
OCTOBER 25, 2023
The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.
Retail TouchPoints
SEPTEMBER 2, 2021
A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.
Retail TouchPoints
OCTOBER 14, 2022
We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Movie studios can promote their latest film by showcasing a full trailer to generate interest and then seamlessly provides showtimes and theater information based on the user’s location.
Expert insights. Personalized for you.
211 
Let's personalize your content