article thumbnail

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

BNPL and Social Commerce Were Holiday Standouts. Shoppers have been embracing modern technology and services throughout the pandemic, and this trend continued during the holidays. But when it came to alternative payments, BNPL was the star. Social commerce played a small but significant role in terms of mobile sales.

article thumbnail

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Social Commerce and Why Should You Care About It?

Wiser

You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce. What Is Social Commerce? It’s important to note that social commerce is related to, but not the same as, eCommerce.

article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions. Digital Service (USDS). The company also reiterated that all TikTok-protected U.S.

article thumbnail

How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

article thumbnail

Top 10 Retail Trends to Watch in 2024

RETAIL MANAGEMENT SOFTWARE

In 2024, retailers are expected to prioritize eco-friendly initiatives, from sustainable sourcing and packaging to energy-efficient operations. Whether it’s click-and-collect options, in-store digital experiences, or social commerce, brands are finding innovative ways to connect with consumers across various touchpoints.