Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

APRIL 15, 2024

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. The series’ first season has engaged more than 300,000 users since its debut in October 2023.

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Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. It also works especially well with sales promotions.

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Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. Shoppable video segments on display in retailers’ windows included programming that featured celebrities such as Gloria Estefan, who promoted her new holiday album Estefan Family Christmas.

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Retail TouchPoints

MAY 2, 2024

The feature is rolling out now for TikTok-certified artists and their fans in Germany, with other markets to follow. “We We are very excited to launch this new partnership in Germany, where EventIM holds a strong position in the ticketing market,” said Michael Kümmerle, Global Music Partnership Development Lead at TikTok in a statement. “We

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Retail Gazette

APRIL 9, 2024

A way that harkens back to how we started 35 years ago, where we promoted ourselves with in-person, live experiences at country shows across the UK”. Click here to sign up to Retail Gazette‘s free daily email newsletter

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Shopping Social Commerce Fashion Promotions 62

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. From curated product suggestions to personalized marketing messages, retailers are leveraging AI to strengthen their connection with consumers.

Retail Trends 98

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Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

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Retail TouchPoints

SEPTEMBER 16, 2021

We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

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Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

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Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

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Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

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Retail TouchPoints

SEPTEMBER 14, 2023

“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Inside Retail

NOVEMBER 16, 2021

Australian daigou social commerce business AuMake has raised $2.2 million through a placement aimed at powering the business’ post-Covid, and post-transformation, strategy. Led largely by existing shareholder Novus Capital, the placement will see 131,000,000 new shares issued at a value of $0.017 per share.

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Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

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Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

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Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is 4X higher than traditional marketing emails so the upsell potential is massive.”.

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Retail TouchPoints

MAY 24, 2022

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion. ” . ”

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Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Retail TouchPoints

JANUARY 30, 2024

Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content. The model is one already used by short-video app Douyin, which is also owned by TikTok parent company ByteDance, in China.

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Promotions Shopping Location Planning 239

Retail TouchPoints

NOVEMBER 9, 2023

Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. To promote the new experience, e.l.f. .’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. Beauty in a statement.

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Retail TouchPoints

SEPTEMBER 29, 2022

For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce. billion , Instagram’s 2 billion or TikTok’s 1 billion MAUs.

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Social Commerce Consumer Shopping Returns 237

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

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Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.

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Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.

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Social Commerce Accounting Promotions Marketing 130

Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.

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Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Voice commerce could potentially address at least some of this market,” stated the report. “As

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Retail TouchPoints

OCTOBER 6, 2022

During the session Fine-Tune Your Holiday Strategies With the Latest Spending Insights , Michael McNamara, Senior Principal for Mastercard SpendingPulse, and Emilie Kroner, EVP, Retail & Commerce at Mastercard, used key findings from the summer 2022 SpendingPulse to chart trends for the 2022 holiday season.

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Merchant Services Payment Services Promotions Location 249

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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Social Commerce Shopping Consumer Accounting 243

Retail TouchPoints

OCTOBER 24, 2022

to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look. The fund was created to help bring new technology to the market in order to help people think and shop differently. Additionally, Lee is launching the Lee Archives in the U.S. eBay Boosts Six Circular-Focused Small Businesses.

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Retail TouchPoints

APRIL 2, 2024

users with both creative content and brand-specific promotional messaging,” said Marcus Lemonis, newly appointed Executive Chairman of the Beyond, Inc. “We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million-plus U.S. board of directors in a statement. “We

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Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

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Retail TouchPoints

MARCH 1, 2021

We believe it’s crucial to look at product ratings, because we won’t offer up promotions or offers for things that have bad reviews or don’t have enough content” associated with them. “We get thousands of reviews every day, and 70% of those reviews come from brands’ websites,” reported Mancilla. “We

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Consumer Social Commerce Promotions Planning 285