A1 Retail

DECEMBER 20, 2021

Convenience is now a top priority for consumers. Consumers can complete the entire customer journey from browsing to purchasing within minutes and are able to order deliveries to arrive when its most convenient for them. Enter social commerce. Social commerce isn’t new. As a result, online shopping excels.

Social Commerce 75

Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By This will enhance the experience and utility of the app for its millions of users.”.

Promotions 279

Promotions Planning Consumer Management 279

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 313

Social Commerce Payment Services Checkout Shopping 313

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.

Consumer 289

Consumer Social Commerce Promotions Planning 289

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year. We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 264

Social Commerce Shopping Planning Consumer 264

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. Retail TouchPoints (RTP) : Why are consumers flocking to livestream shopping? consumers via this channel? .

Shopping 180

Shopping Social Commerce Promotions Department Stores 180

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 261

Consumer Merchant Services Payment Services Advertising 261

Retail TouchPoints

SEPTEMBER 29, 2022

“AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. With this, brands have leveraged AR to give consumers a new way to connect with content, a new lens by which to see the world and ultimately, a new form of commerce.”.

Social Commerce 254

Social Commerce Consumer Shopping Returns 254

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 362

Consumer Marketing Promotions Management 362

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

NOVEMBER 9, 2023

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. ’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. To promote the new experience, e.l.f. Cosmetics has launched e.l.f.

Jewelry 255

Jewelry Accessories Promotions Consumer 255

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

Marketing 287

Marketing Shopping Fashion Consumer 287

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 289

Social Commerce Consumer Marketing Shopping 289

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Returns 281

Returns Shopping Promotions Social Commerce 281

Retail TouchPoints

OCTOBER 6, 2022

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). McNamara spotlighted a surge in promotional activities in July 2022 that marked the official kickoff of the back-to-school season.

Merchant Services 268

Merchant Services Payment Services Promotions Location 268

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 144

Consumer Payment Services Fulfillment Advertising 144

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Advertising 287

Advertising Accounting Marketing Promotions 287

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Consumer 275

Consumer Wholesale Marketing Accessories 275

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

Social Commerce 277

Social Commerce Accounting Marketing Planning 277

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Shopping 312

Shopping Checkout Kiosk Consumer 312

Retail TouchPoints

JANUARY 30, 2024

Sales generated through general user content would eliminate the need to pay any commission in some cases, and also could make the experience more palatable for consumers, some of whom have complained about the commercialization of content on the platform. TikTok to Build Physical Studios in the U.S. cities, beginning with Los Angeles.

Promotions 255

Promotions Shopping Location Planning 255

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. The new Square-specific Amex credit card, which will be powered by i2c Inc. small business owners.

Merchant Services 268

Merchant Services Finance Advertising Marketing 268

Inside Retail

NOVEMBER 16, 2021

Australian daigou social commerce business AuMake has raised $2.2 The last few years have been difficult for the daigou-focused business, which set about transforming to a social-first marketplace offer to sell Australian and New Zealand produced goods directly to Chinese consumers.

Social Commerce 130

Social Commerce Promotions Returns Marketing 130

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.

Advertising 289

Advertising Marketing Social Commerce Consumer 289

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 265

Merchant Services Payment Services Shopping Checkout 265

Retail TouchPoints

OCTOBER 13, 2023

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform.

Accounting 277

Accounting Promotions Consumer Marketing 277

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Rather than creating one ad for many, now we create many ads for all.”

Advertising 274

Advertising Apparel Marketing Promotions 274

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Voice commerce could potentially address at least some of this market,” stated the report. “As

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

JANUARY 4, 2022

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate surges in demand and effectively compete against a broader landscape that included their startup peers but also omnichannel behemoths. If that takes place, we’ll see VR become commerce-capable.

Consumer 333

Consumer Customer Experience Marketing Fulfillment 333