Retail TouchPoints

OCTOBER 13, 2023

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched in July 2023. The suncare brand is always looking for new and different ways to engage with its audience, and Threads was promoted as an extension of Instagram, its most valuable social platform.

Accounting 278

Accounting Promotions Consumer Marketing 278

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Before rising in the influencer ranks with her account @NYCfitfam, she had approximately 20 years’ experience in public relations. “I

Social Commerce 284

Social Commerce Accounting Marketing Planning 284

Retail TouchPoints

OCTOBER 25, 2023

This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product.

Advertising 289

Advertising Accounting Marketing Promotions 289

Retail TouchPoints

JUNE 9, 2022

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 362

Consumer Marketing Promotions Management 362

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

MARCH 1, 2024

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We also get end-to-end accountability in the supply chain.”

Department Stores 239

Department Stores Wholesale Finance Apparel 239

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Interestingly, the 65+ demographic is particularly active on YouTube.

Social Commerce 130

Social Commerce Shopping Fulfillment Consumer 130

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail Minded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52

Retail TouchPoints

NOVEMBER 23, 2021

This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. will reach $11 billion this year and continue to grow steadily, accounting for $35 billion in sales and 3.3% of all U.S. ecommerce by 2024. .

Shopping 268

Shopping Accounting Promotions Consumer 268

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 161

Beauty and Health Accounting Social Commerce Advertising 161

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.

Social Commerce 267

Social Commerce Shopping Consumer Accounting 267

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

Clienteling 288

Clienteling Consumer Accounting Boutique 288

Inside Retail

OCTOBER 21, 2021

Retailers are enduring dynamic and challenging times as supply-chain disruption continues and consumer behaviour changes, both brought on by living in the Covid era. Consumers increasingly want a seamless and consistent shopping experience across a growing number of offline and online touchpoints. “The

Returns 130

Returns Merchant Services Shipping Payment Services 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is the broader term used to describe the concept of retailers using their systems, infrastructure, data and access to their shoppers to help advertisers reach consumers. Therefore, “commerce” is a more encompassing term to describe this new set of advertising capabilities.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Retail TouchPoints

AUGUST 8, 2023

“People are hungry for a text-focused social media platform, especially in the book world!” Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. But we really like Threads because it acts as a text-based, more promotional place.

Beauty and Health 236

Beauty and Health Consumer Marketing Social Commerce 236

Small Biz Trends

JULY 8, 2021

The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% Organizing a retail event in a physical store can be a good way to pull consumers. These occupations account for 6.3% Small Retail Businesses.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

OCTOBER 14, 2022

Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers. A new offering called Profile Kit that will allow users to integrate their TikTok accounts to display their content on third-party apps.

Advertising 289

Advertising Fulfillment Returns Shopping 289

Retail TouchPoints

JULY 14, 2020

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic. Riley : When I first came on board as CEO in February 2018, I wanted to get us out in front of a lot of consumers.

Checkout 192

Checkout Fulfillment Shipping Payment Services 192

Rangeme

APRIL 5, 2022

Plus, attendees got to join live educational sessions from cutting-edge leaders in the consumer packaged goods (CPG) and retail industry. Emily Page provided insights on packaging design, sustainability, and safety during the Effective Ecommerce Packaging: How to Promote Your Brand While Protecting Your Products educational session.

Marketing 52

Marketing Consumer Shopping Social Commerce 52

Retail TouchPoints

DECEMBER 2, 2020

Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person. Consumers use the internet to conduct research, get recommendations from friends, family and influencers and compare prices before making a final decision.

Social Commerce 220

Social Commerce Checkout Payment Services Consumer 220

Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth.

Social Commerce 130

Social Commerce Consumer Shopping Grocer 130

Retail Geek

JULY 9, 2021

Like I of course want and expect to be able to put my promotional materials in that box and that you know figuring out all of that kind of thing. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Social commerce and the the sleeper is.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

JANUARY 6, 2023

Matt: [2:02] Yeah have you too I like to think about my career or having two careers to date the first one was, very foundational for what I’m doing now but very quantitative, process-oriented mechanical engineering patent law Manufacturing, Ops Consulting things that had nothing to do with retail or fashion or e-commerce and then I. [2:32]

Merchant Services 52

Merchant Services Consumer Fashion Marketing 52

Retail Geek

JULY 26, 2023

And yeah the they also are doing well you know we haven’t talked a lot about them lately but they’ve expanded from a apparel retailer to a broad set of categories including consumer electronics and they’ve launched a third-party Marketplace on the US. Pretty pretty significant attention of us consumers.

Drop-Shipping 52

Drop-Shipping Apparel Shipping Consumer 52

Retail TouchPoints

OCTOBER 6, 2021

will reach $11 billion this year and continue to grow steadily, accounting for $35 billion in sales and 3.3% market to livestream shopping and give retailers and consumers alike the opportunity to explore and test the channel. These devices are democratizing live shopping and leading to an explosion of growth. of all U.S.

Returns 310

Returns Shopping Fashion Consumer 310

Retail TouchPoints

APRIL 25, 2023

Despite the format’s wild success in China, where it accounted for more than 17% of all ecommerce sales in 2022, livestream commerce has been slower to take off in the U.S. Livestream shopping has proven a tough nut to crack in the West. after failing to find traction. and the UK hailed from Gen Z. By the end of the livestream 1.37

Shopping 231

Shopping Fashion Marketing Consumer 231

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Two: Get Creative. Step Four: Expand.

Marketing 315

Marketing Advertising Wholesale Apparel 315