Remove Consumer Remove Merchant Services Remove Promotions Remove Social Commerce
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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. Digital Service (USDS).

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

And how are you giving them a value-added product or service for being loyal to you? One big thing we’re seeing is the rise of conversational commerce, with interactions that are completely within a conversational interface. Retail TouchPoints (RTP): What can retailers do to deal with the challenge of slower online sales?

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

As head of marketing at Alibaba Group , Australia and New Zealand, Kit Yau has a solid understanding of what consumers in these markets are looking for from Australian and New Zealand brands. There is also a growing appetite for natural and genuine products, which is totally resonating with Australian and New Zealand merchants.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that). McNamara spotlighted a surge in promotional activities in July 2022 that marked the official kickoff of the back-to-school season.