Retail TouchPoints
AUGUST 3, 2021
Gen Z and millennial shoppers are driving the fashion resale growth, with the market projected to grow to almost twice the size of fast fashion by 2029. Sustainable shopping can be heavy on the pocket but with second-hand fashion, young cost-conscious shoppers are able to tick both price and sustainability criteria.
Retail TouchPoints
FEBRUARY 18, 2022
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.
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Retail TouchPoints
NOVEMBER 14, 2023
Temu alleged that Shein had “engaged in a campaign of threats, intimidation, false assertions of infringement, attempts to impose baseless punitive fines and has forced exclusive dealing arrangements” with the clothing manufacturers that both apps rely on for their ultra-fast fashion offerings.
Retail TouchPoints
JUNE 22, 2023
Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A In addition to rental and resale, the brand also offers various buy now, pay later services, including Klarna and Afterpay.
Retail TouchPoints
NOVEMBER 9, 2022
The fast fashion company saw the highest year-over-year growth in downloads of any retailer’s app globally, and also drove the most sessions. For example, if an app is missing key features available on the desktop experience, that can disrupt the whole journey and cost conversions. Mobile Retailing Requires a ‘Mindset Shift’.
A1 Retail
SEPTEMBER 20, 2021
High street retailers and fast fashion brands originally dominated the influencer partnership space. E-commerce and social commerce tools – helping to change dynamic. As influencer marketing rises in popularity, social media apps have introduced new features to facilitate influencer-brand partnerships.
Retail TouchPoints
FEBRUARY 7, 2023
Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands.
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