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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

The retailer, known for its ultra-low prices and treasure hunt customer experience, plans to file a lawsuit on Nov. Temu is taking its fight against impostors and “cybersquatters” to the courts. 16, 2023 in the U.S. This may be because they have bigger fish to fry.

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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

Together, these methods allow Anthropologie to respond to new competition from SHEIN and other fast-fashion players without sacrificing its brand intention to provide an aspirational curated assortment. “A In addition to rental and resale, the brand also offers various buy now, pay later services, including Klarna and Afterpay.

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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

For example, if an app is missing key features available on the desktop experience, that can disrupt the whole journey and cost conversions. The fast fashion company saw the highest year-over-year growth in downloads of any retailer’s app globally, and also drove the most sessions. Mobile Retailing Requires a ‘Mindset Shift’.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

These consumers are using digital channels and experiences to discover and engage with once out-of-reach luxury brands. Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

It also keeps employees happy with a more controlled flow of customers, reducing distractions during customer interactions. Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

The latter had always been based on a marketplace model, and Shein added a marketplace in May to expand its reach beyond fast fashion. Some retailers, such as PUMA and 1-800-FLOWERS , have eagerly tested gen AI capabilities to create more personalized customer experiences at scale. Alicia Esposito 7.