Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

Marketing 278

Marketing Advertising Consumer Marketing Spend 278

Retail Gazette

NOVEMBER 1, 2023

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience.

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail Geek

MARCH 15, 2024

In the first three months, for context, it had roughly as many weekly active users in the US as the largest fast fashion brand, Shein, and within 10 months had surpassed Shein in sales. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale. So really, a much shorter timeline.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Retail Geek

NOVEMBER 20, 2023

So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. Scot: [26:58] Yeah. Scot: [27:06] And I’m not. TV is dead, headline from 2008.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64