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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 289
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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience.

Fashion 64
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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. And that’s something that we’re getting a lot of questions on from everyone from business to fashion to Dan McCarthy.