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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 297
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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience. fan base on Instagram. . fan base on Instagram.

Fashion 64
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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

Podcast about e-commerce and digital shopper marketing. ” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. The Jason & Scot Show. The following show notes were written by ChatGPT.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Joining us on the episode is Michael Maloof is the Head of Marketing for Earnest Analytics. He is the head of marketing at Ernest Analytics. So I’m head of marketing at Earnest Analytics. Earnest works with world-class data partners to acquires, anonymize, and productize insight about the entire U.S.