Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 253

Marketing Advertising Consumer Marketing Spend 253

Retail Geek

MARCH 15, 2024

In the first three months, for context, it had roughly as many weekly active users in the US as the largest fast fashion brand, Shein, and within 10 months had surpassed Shein in sales. In fact, February of 2023 had fewer sales than January, despite the really heavy advertising spend you mentioned. [10:47]

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105

Retail Geek

NOVEMBER 20, 2023

So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. So that movement is actually my long-term strategy. [25:33] Scot: [26:58] Yeah.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64