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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown). This is your starting point and your job is to build up and improve it.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data

Wiser

One of its standout features is its capacity to provide competitive pricing and promotions intelligence. Competitive pricing is a crucial element for anyone in retail. With DSI, brands gain near real-time visibility into competitor pricing strategies.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment.

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Behind Apple’s price cuts and the competitive mobile phone market in Apac

Inside Retail

According to Reuters , the US tech giant slashed retail prices by as much as 500 yuan ($70) on select iPhone models. or 12.12, people are anticipating better promotions from vendors. In the case of the iPhone promotion in China, she observed that price cuts are happening all over APAC too. “In

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