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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028. billion by 2028.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Shoppable social posts are the cornerstone of social commerce. Step Four: Implement live shopping experiences.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerceshopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Facebook Shops And The Rise Of Social Commerce

Retail TouchPoints

Facebook recently announced the launch of Facebook Shops. Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops is offering businesses the chance to tap into a community of 2.6 Facebook Shops also presents a remarkable opportunity for advertisers. The potential is enormous.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. The post How social commerce platform Smthgood is reinventing eco-fashion in Asia appeared first on Inside Retail Australia.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.