Four Types of Ecommerce Merchandising That Business Owners Should Know

Retail Technology Review

By Sam Cortez, managing editor and outreach specialist for Scalefluence.com Merchandising is the process and practice of displaying and arranging products for the best customer experience. The concept of merchandising is based on guiding prospective customers through the buyer’s journey and presenting them with the right products, at the right time and place, in the right quantity, and with the best prices.

Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

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Inside Accent Group’s new customer experience centre

Inside Retail

Like many retail businesses, Australian footwear giant Accent Group saw a big uptick in customer service enquiries during last year’s Covid-19 lockdown. With stores shut, customers flooded the company’s support team with questions about product fit, delivery delays and return policies.

How to Upgrade Stale Customer Experiences

Retail Touch

Customer experience and employee experience live in two different acronyms, CX and EX. Here are five capabilities organizations should invest in to create connected experiences for their shoppers and employees. Only 33% say those experiences are relevant and connected.

The Secret to Superior Customer Experience

Cisco Retail

Totally satisfied customers contribute 14 times as much revenue as a somewhat dissatisfied customer 1 , so a superior customer experience (CX) is a must-have in any organization’s business strategy. Smart and connected experiences. Customer Perspectives.

How top retailers have transformed customer experience

Inside Retail

Retail has certainly been at the front of the pandemic rollercoaster. For brands that have already been focused on enhancing the customer journey, the last year has accelerated the path to digital transformation. This will help them to deliver a great click and collect experience.

Guest Post: How Can PR Crisis Management Shape Customer Experiences?

Shep Hyken

This week we feature an article by David Tattersall, Head of Client Relations at Handpicked Accountants , an online network housing the best-performing accountants across the UK. He writes about how successful, global brands use social media to deliver outstanding customer service experiences.

Guest Post: Maximize Productivity with a Customer Experience Management Platform

Shep Hyken

She writes about how contact center agents can maximize productivity and provide a better customer experience. Research shows that 86% of agents feel they don’t have the resources or the authority to deal with customers effectively, which hurts productivity and service quality.

Customer Service Versus Customer Experience … What’s the Difference?

Shep Hyken

It is one of the most common questions I’m asked in interviews: What’s the difference between customer service and customer experience (also known as CX)? The example I used was how Home Shopping Network (HSN) incorporated gamification into the customer experience.

Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

Shep Hyken

This week we feature an article by Noa Danon, co-founder and CEO of EverAfter, a company that helps build lasting relationships with customers and partners using data and content. She writes about how companies can keep their customers happy while looking for opportunities to sell more.

Humanizing the Customer Experience with Technology

Small Biz Trends

However, human interaction is still key in creating a positive customer experience. Personalization and customization are key in targeting a customer base and to make sure a business is serving their specific needs. How to Humanize Customer Experience.

Guest Post: 5 Tips to Enhance the Customer Experience

Shep Hyken

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty.

How to plan for more retail disruption and drive customer experience

Inside Retail

Your brand is whatever your customer says it is. These customer experiences can either infuse others with a desire for the same shopping euphoria or cause would-be customers to distance themselves from your brand. Customer journey disruption is here to stay.

Guest Post: 4 Ways to Transform Customer Experience While Growing Rapidly

Shep Hyken

He shares the four key areas that lead to elevated customer experiences while growing rapidly. Prior to my arrival at XGS, the company had trained its focus on the flooring space and had kicked off an ambitious growth phase. . Happy Enabled Employees = Happy Customers.

Personalizing the Customer Experience Is a Competitive Differentiator

Shep Hyken

I recently released my 2021 Achieving Customer Amazement research. and asked them numerous questions about topics related to customer service, customer experience, loyalty, reviews, and more. One of the questions had to do with creating a personalized experience. .

Expedition Excellence: Deliver the Ultimate Customer Experience

Theatro

Consistently expediting experiences for your customers play a significant role in your customer’s overall satisfaction. customer satisfaction rates have fallen ?to Customers expect to receive the information they are searching for immediately.

Four Customer Experience and Commerce Trends That Will Define 2021

Retail Touch

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Contactless customer experience.

Guest Post: 5 Rules for a Great Customer Experience

Hyken

This week we feature an article by Ashwini Dave, a digital marketing expert at Acquire , a conversational customer experience software platform. She shares five rules that businesses should follow to create a great customer experience. Make The Customer An Owner.

Many happy returns – how returns impact customer experience

I Vend

The growth in ecommerce solutions also leads to an increase in returns – and retailers’ returns processes are now a key element in creating a positive customer experience and protecting revenue.

From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience

Retail Touch

Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars. Interactive Screens Tie the In-Store Experience Together.

In-store customer experience – a top retail focus for 2021

I Vend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

How Technology Fuels Customer Experience and Brand Value

Retail Touch

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Modern Warehouse and Production Management Systems for Product Customization.

The store – now part of the online customer experience

I Vend

Whilst online ordering certainly is important to meet many customers’ needs, an online-only channel doesn’t cut the mustard with all shoppers, any more than a brick and mortar only option. iVend Retail for Hardware Don’t risk anything less than an outstanding customer experience.

Cisco Customer Experience (CX) and Partners: Winning Together as One Team

Cisco Retail

At Cisco Partner Summit earlier this week, we announced a new suite of CX offers and capabilities: Cisco Partner Lifecycle Services (PLS). The other key component of our new offerings is the Partner Experience (PX) Cloud. Accelerating Customer Success for Our Partners.

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

Retail Touch

And today’s brands have moments — not minutes — to attract, engage with and retain a potential customer before the buying window closes. Customers want you to know and surface what they want; they do not want to go foraging across a website searching for the “thing” they’re seeking.

Major Customer Experience Trends Shaping the Retail Industry

Independent Retailer

Even though the COVID-19 pandemic changed so many customer experience preferences, as we slowly recover and get back to normal, consumer desires continue to shift and retailers need to constantly keep up with these transitions. Customers Expect Personalized Experiences.

Five KPIs That Tell you Everything About Your Returns Customer Experience

Retail Touch

Many retailers are getting the concept of customer journeys wrong, or, rather, they have great customer journeys mapped out — they just end after the “purchase” moment. The customer journey starts off linear, but it should end in a cycle of repurchasing.

Customer experience: Nostalgia, the weapon of the future post-crisis?

365 Retail

Among many others, one thing we have missed over the past months is without a doubt the real-life shopping experience. We no longer find it exciting to receive parcels at the door. Only 8% of consumers globally said in-store sanitary measures affected their shopping experience.

Self-Service Kiosks Enhance Customer Experience at The Chicken Shack

Frank Mayer

The self-service kiosks were purchased to alleviate lines at the cash register and allow counter employees to focus efforts on other tasks. Customers have responded positively to the addition of kiosks and can easily browse the menu and place an order. Frank Mayer and Associates, Inc.

Kiosk 52

Are You Being Served? The Importance of Customer Experience

Retail Assist

on a like-for-like sales basis (when compared to April 2019), at which point they had increased 3.7% Online sales continued to grow across most categories, but at a reduced rate as many consumers stepped away from their computers to head outside.

5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

The most challenging part is converting these visitors into buying customers, not just one-time customers, but regulars as well. Statistics show that providing an excellent customer experience is the key to increasing a business’s conversion rate.

Self-Service Kiosks Enhance Customer Experience at Consume Cannabis

Frank Mayer

The interactive kiosks allow customers to browse the store menu and place orders while learning more about products available. The company helps companies, retailers, and brands utilize the latest solutions and technologies to create engaging customer experiences.

Kiosk 52

Delivering the goods – creating a great customer experience

I Vend

Customer experience is the retail ‘holy grail’ – the all-important goal that retailers must achieve to be successful. I’ve written about customer experience on numerous occasions this year – citing it as one of the top four priorities for retailers in 2021.

Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. He shares how brands can make their customers’ digital experiences more personalized. Are you looking to make your digital customer experience more personalized?

Delivering greater customer experience in a changing retail forecourt landscape

A1 Retail

From supermarkets offering a single place for all our groceries, entertainment and even clothes shopping, to retail parks bringing the names we love from the high street to the suburbs, being able to do as much as possible in one trip has been at the heart of modern retail strategy.

Guest Post: How the Customer Experience is Changing in the Effortless Economy (And What this Means for Retailers)?

Hyken

This week we feature an article by Megan Wenzl, the SEO Content Manager at Linnworks. Imagine a customer goes online to buy a new pair of golf shoes.? . This customer has multiple options on how she’ll shop for the golf shoes. But now, shopping is a constant experience.

Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. He shares how brands can make their customers’ digital experiences more personalized. Are you looking to make your digital customer experience more personalized?

Cisco Partner Summit 2021 – Make Everything Possible with Customer Experience (CX)!

Cisco Retail

Cisco CX is here to support you as you take your bold next steps into reimagining the future, creating new experiences for your customers, and delivering an even greater value. BIS06: Simplify your Customer’s Cisco Experience with the Enhanced PX Cloud.

Full Stack Observability Driving Customer Experience in a Multi-Cloud Environment

Cisco Retail

When the pandemic hit us, expectations by customers and employees initially were driven by empathy, with disruptions to services expected – but 18 months on, today everyone expects the same level of service they got pre-pandemic, irrespective of where people are working from.

T2 Tea brews up a great customer experience with Fluent Commerce and Amblique

A1 Retail

Fluent Commerce partners with Amblique to deliver a new distributed order management system to enhance the in-store and online experience for T2 Tea customers in Australia and around the world. Iconic tea retailer T2 Tea , in collaboration with Amblique , the ecommerce and digital consulting specialists, has selected Fluent Order Management, the distributed Order Management System (OMS) from Fluent Commerce to enhance customer experience both in-store and online.

Desigual powers digital transformation of operations and customer experience in partnership with YOOBIC

365 Retail

We needed a solution that allowed us to centralise our task management and communications across our entire store estate, to ensure the customer experience and ‘look and feel’ of our stores was both consistent and streamlined.

NRF 2021: Learning from Nordstrom, Target and Others’ Best-in-Class Customer Experiences

Retail Touch

For instance, while Walmart’s massive war chest is imposing, the retail giant still came in at No. Each retailer kind of runs the gamut — no retailer was perfectly strong across all categories,” said Melissa Minkow, Retail Lead at CI&T in an interview with Retail TouchPoints.

The Secret of Progressive Web Apps: Boosting Google Rankings Via Better Customer Experiences

Retail Touch

At its heart, a progressive web app (PWA) is a website that functions like a native app on a shoppers’ device. My argument for PWAs has less to do with the user experience,” said Ryan Gellis, Founding Partner of RMG Media.