Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. In-feed ads are where the real shopping action happens.

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Social Commerce Shopping Advertising Marketing 317

Inside Retail

NOVEMBER 29, 2023

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

Customer Experience 130

Customer Experience Fashion Returns Shipping 130

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

Social Commerce 263

Social Commerce Inventory Management Customer Experience Payment Services 263

Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Activating In-Store Communities with Events, Experiences and Inclusion.

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Retail Trends Social Commerce ATS Consumer 278

Retail TouchPoints

NOVEMBER 18, 2020

The requirements for safe retailing under COVID are well understood — set up sanitation procedures, add signage to enforce social distancing and emphasize touchless commerce wherever possible. Challenge number one was how to craft and optimize an experience within those constraints.

Customer Experience 276

Customer Experience Kiosk Clienteling Fulfillment 276

Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

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Customer Retention Fulfillment Social Commerce Supply Chain Management 162

Retail TouchPoints

FEBRUARY 9, 2024

fulfilment and logistics, furthering the company’s ongoing effort to localize fulfillment and support speedier delivery times for American customers. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. Fulfillment and Logistics at Shein in a statement.

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Fulfillment Social Commerce Apparel Customer Experience 264

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

MARCH 30, 2022

Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Creating a Seamless User Experience. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

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Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

OCTOBER 21, 2021

Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion. We see how it can make sense for the company,” said Sanjay Sakhrani, Analyst at Keefe Bruyette & Woods in a note to clients seen by Bloomberg. “We Bernstein & Co.,

Merchant Services 288

Merchant Services Payment Services Social Commerce Consumer 288

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained.

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Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Done right, these programs reach customers intelligently and authentically — within the normal flow of their online shopping — surfacing the right offer (e.g. when the customer is actually shopping a given store).

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If The vast array of social commerce products available across the major sites is dizzying, not least because it changes almost daily, but one thing is becoming clear — social media platforms in the U.S. The open web doesn’t exist.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

JANUARY 10, 2024

Both are approved by the FAA to fly drones without a dedicated observer being able to see the drone at all times, known as Beyond Visual Line of Sight (BVLOS). This expansion will bring the ultimate convenience of drone delivery to communities across the DFW area,” said Prathibha Rajashekhar, SVP, Innovation and Automation at Walmart U.S.

Social Commerce 261

Social Commerce Fashion Shopping Consumer 261

Retail TouchPoints

FEBRUARY 17, 2022

The retailer will use the platform to swiftly implement and improve a number of customer-facing innovations, including ship-to-store, same-day-delivery, social commerce and its Virtual Stylist program. Superior order management capabilities are at the center of today’s and tomorrow’s commerce solutions.”.

Social Commerce 278

Social Commerce Inventory Management Boutique Shipping 278

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We When you build the community first, they follow.”

Social Commerce 289

Social Commerce Fulfillment Advertising Shopping 289

Retail Wire

FEBRUARY 3, 2022

Consumers are increasingly making purchases through social media and brand websites instead of going through retailer sites, according to retail executives at Fortune’s Reimagining Customer Experience virtual summit. Social commerce and social selling is the future,” said Fran Horowitz, CEO of Abercrombie.

Consumer 130

Consumer Social Commerce Customer Experience ATS 130

Retail TouchPoints

OCTOBER 7, 2022

Since moving to digital in 2016, we’re always looking for innovative ways to serve our readers,” said Campbell Price, Ecommerce Director at The Independent in an interview with Retail TouchPoints. Social Commerce Meets Affiliate Marketing.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

Retail TouchPoints

SEPTEMBER 16, 2021

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

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Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 305

Customer Experience Telecommunications Checkout Marketing 305

Retail TouchPoints

OCTOBER 10, 2023

At the same time, retailers are acutely aware that ecommerce sales are continuing to grow as a percentage of overall holiday spending and, within that percentage, mobile sales in particular are skyrocketing. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023.

Payment Services 264

Payment Services Social Commerce Accounting Customer Experience 264

Retail TouchPoints

FEBRUARY 23, 2022

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

Payment Services 360

Payment Services Checkout Telecommunications Social Commerce 360

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm. Spoiler alert — she got the job.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Hyken

MAY 28, 2021

This week we feature an article by Megan Wenzl, the SEO Content Manager at Linnworks. She discusses what retailers need to focus on when it comes to total commerce and the effortless economy.?. Imagine a customer goes online to buy a new pair of golf shoes.? . But now, shopping is a constant experience. Done.? .

Customer Experience 69

Customer Experience Checkout Returns Social Commerce 69

Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

Social Commerce 326

Social Commerce Checkout Consumer Point of Sale 326

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. Move Beyond Social Commerce Platforms for Maximum Impact.

Marketing 290

Marketing Social Commerce Consumer Management 290

Retail TouchPoints

SEPTEMBER 29, 2022

Now, AR is playing a central role in the platform’s commerce ambitions at the same time that the tech is becoming more ubiquitous and useful. . Verticals at Snap in an interview with Retail TouchPoints. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The partnership is designed to help retailers meet shoppers on Twitter at the right moment along their journey, whether it’s for discovery, inspiration or consideration.

Merchant Services 289

Merchant Services Payment Services Social Commerce Shopping 289

Inside Retail

APRIL 4, 2024

According to Airwallex’s report, this was one of the biggest influencing factors to purchase, with 93 per cent of consumers claiming that this impacts their decision to follow through at the checkout. Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Retail TouchPoints

AUGUST 10, 2021

At Chicago’s McCormick Place, Aug. And Andrew Lande-Shannon, Senior Director of Store Experience at Madison Reed, will share how contactless experiences have strengthened the retailer’s omnichannel business. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). Transparency through content and advanced customer service tools can build consumer trust.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

FEBRUARY 7, 2024

For example, a grocery store may hand customers “scratch and save” cards at checkout, capturing customers’ attention through the thrill of winning free or discounted items that will guarantee their return to that store. Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience.

Customer Retention 287

Customer Retention Customer Experience Advertising Consumer 287

Retail TouchPoints

FEBRUARY 1, 2022

Services available via Petco will include: Overnight boarding at a sitter’s home; House-sitting services at the pet’s home; Dog walking; Doggy daycare in pet sitters’ homes; and Drop-in visits for potty breaks, play dates and litterbox cleaning for cats. “We But other pet care retailers are vying to be leader of the pack.

Social Commerce 263

Social Commerce Planning Shopping Location 263

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. So what’s at play here and where might we go next? Anna Otieno is Head of Research, Strategy and Insights at New Engen.

Social Commerce 297

Social Commerce Consumer Shopping Marketing 297

Retail TouchPoints

AUGUST 8, 2023

When looking at today’s global ecommerce numbers, that is billions of potential sales dollars lost simply because of one inconvenience to the customer. This is a good place to start when reviewing any customer path to purchase strategy — remove any barriers that take away valuable seconds that could redirect a customer’s attention.

Social Commerce 246

Social Commerce Consumer Shopping Accounting 246