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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. The Twitter Shopping ecosystem was created to enable Shopify merchants to utilize Twitter to drive conversions.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. And with 50% of global spending in the U.S.

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How can your business leverage the incoming surge in cross-border spending?

Inside Retail

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Currently, international revenue from Australian merchants amounts to roughly AD$18 billion, making up 29 per cent of transactions from the industry. trillion by 2030.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

Bloomberg ’s sources said that PayPal is looking at a potential price of approximately $70 a share, which would value Pinterest at around $45 billion. Adding social media capabilities could further enhance PayPal’s offerings for retailers. “We Social Commerce Adds Synergies, but PayPal Must Integrate Them Correctly.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We It was an involved, intense process. Once there’s a certain percentage of fraudulent orders, financial companies [can stop servicing you].”

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Opinion: The clock is TikToking for supply chains

Inside Retail

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.