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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.”

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

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Kirkland’s Promotes COO to CEO Post

Retail TouchPoints

has promoted Amy Sullivan to CEO, effective February 4, 2024. Home decor and furniture retailer Kirkland’s, Inc. , She has been with the company for more than a decade, most recently acting as President and COO. “We have a fantastic team in place and great momentum coming off the 2023 holiday season.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers. November 15, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT Dive into retention tactics, encompassing dynamic rewards, discounts, and innovative ways to show appreciation.

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Walmart customers kept accidentally buying $49 Walmart+ memberships at self-checkout, forcing the company to abruptly yank a promotion

Retail Wire

Walmart has removed a promotion for its Walmart+ membership program from its self-checkout screens after customers accidentally purchased memberships. The promotion was part of.

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Why people who are great at their job can fail when they get promoted

Inside Retail

So, when companies decide to promote someone to a managerial role, they must consider that person’s people skills just as much as their technical skills. It’s understandable that company leaders don’t want to lose their best employees and so they promote them to give them more money and prestige within the organisation.