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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

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Emma Sleep caught misleading shoppers with discount promotions

Inside Retail

The Australian Competition & Consumer Commission (ACCC) alleged that the company’s practice of stating products would only be available at sale prices for a limited time was not actually implemented. The post Emma Sleep caught misleading shoppers with discount promotions appeared first on Inside Retail Australia.

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Almost half of marketers failing to personalise loyalty schemes and promotions

Retail Focus

Far too many brands are still failing to implement a personalised loyalty program when it comes to promotions and loyalty – stuck in a vicious circle of blanket discounting, poor data, and squeezed margins, at a time when profitability is under scrutiny.

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Hispanic Supermarket Sedano’s Deploys Pricing and Promotions Solution

Retail TouchPoints

Sedano’s Supermarkets , a grocer based in southeastern Florida, will adopt a unified pricing and promotions solution from Relex Solutions. Optimization of pricing strategies and promotional campaigns will help Sedano’s set competitive prices, forecast promotional impacts and streamline workflows.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers. November 15, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT Dive into retention tactics, encompassing dynamic rewards, discounts, and innovative ways to show appreciation.

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Retail Roulette: When Promotions Become High‑Stakes Risks

Retail Focus

Well, we’ve all fallen for such a trap, and promotions can sometimes feel addictive to a point where we purchase things that we don’t really need. That’s the magic (and madness) of retail promotions, which is a game as unpredictable as roulette. They want to boost their revenue, but sometimes promotions can destroy brands.

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Why On is still a ‘dreaming and innovation company at heart’

Inside Retail

“Our company started with a dream and I think we would say that we’re still a dreaming and innovation company at heart,” Rebecca Cai, general manager for APAC at On, told Inside Retail. “I I think it goes back to the vision that we have at On: We want to build the most premium global sportswear brand,” she added.

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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

Managing and Enforcing Expense Policies 📊 Understand how to develop and enforce company expense policies that promote financial discipline and cost-efficiency. 📆 August 20th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Register now to secure your spot!